Web analytics | Solutional Webdesign Antwerpen

TODOS 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Web analytics is a digital data analysis technique used to understand, measure, and optimize web usage. It involves collecting, processing, and interpreting web data to understand user behavior and improve the effectiveness of a sítio Web^[2] or marketing campaign. The process includes gathering raw data, transforming it into useful metrics, developing key performance indicators (KPIs), defining online strategies, and conducting tests for optimization. There are different categories of web analytics, including off-site and on-site analytics, server log file analysis, and page tagging. Various tools and standards are used in web analytics, including InterActive Bureau (IAB), Joint Industry Committee for Web Standards (JICWEBS), and Digital Analytics Association (DAA). Web analytics data sources range from direct HTTP request data to external data. Techniques such as A/B testing, funnel analysis, and heatmaps are applied in various sectors like e-commerce, content publishing, marketing, and more to enhance user experience^[1] and inform data-driven decisions.

Definições de termos

1. ↑ user experience. User Experience (UX) is a broad term that encompasses every aspect of an end-user's interaction with a company, its services, or its products. This includes users' perceptions and responses, both emotional and cognitive, during and after the use of a system, product, or service. User Experience also involves users' beliefs, preferences, and behaviors. While usability, a component of UX, focuses on the practical aspects of a system, UX incorporates a holistic view of system use. User experience is a vital factor in increasing brand loyalty and customer base growth. Its history dates back to the Machine Age, with notable contributions from figures like Frederick Winslow Taylor, Henry Ford, and Donald Norman. Today, technology advancements continue to shape and expand the field.Developer Experience (DX) is the analog of UX for software developers. It represents the experience developers have with the tools, processes, and software they use in their work. A high-quality DX can significantly impact the overall user experience, thus contributing to the success of the product. The importance of DX is increasingly recognized in the field of software services, where ease of use can serve as a key market differentiator. This concept has been explored by various authors and researchers, and it's also emphasized in international standards like ISO 9241-210, which advocates for human-centered design.

2. ↑ sítio Web. Este texto aborda essencialmente o conceito de "sítio Web". Um sítio Web é um conjunto de páginas Web interligadas, geralmente incluindo uma página inicial, localizadas no mesmo servidor e preparadas e mantidas como uma coleção de dados por uma pessoa, grupo ou organização. Os sítios Web são uma pedra angular da Internet, servindo como centros de informação, comércio, comunicação e entretenimento. Podem ter várias formas, como sítios de empresas, sítios de jogos, plataformas académicas ou sítios de redes sociais. Os sítios Web evoluíram ao longo do tempo, passando de texto e imagens estáticas para plataformas multimédia dinâmicas e interactivas. O desenvolvimento e a funcionalidade dos sítios Web são regidos por normas Web definidas pelo World Wide Web Consortium (W3C). Os sítios Web são também influenciados pelos avanços na tecnologia de servidores Web e por princípios de conceção como o design reativo.