Surveillance capitalism | Solutional Webdesign Antwerpen

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Surveillance capitalism is a term that was first introduced by Shoshana Zuboff, a social psychologist and scholar. It refers to the practice of tech giants and other businesses making money by collecting and analyzing personal data. This data, often gathered without explicit consent^[3], is used to predict and influence consumidor^[4] behavior. Notable entities in this field include industry behemoths like Google^[5] e Microsoft^[2]. The practice has faced criticism due to its impact on personal privacidade^[6] and potential for societal control. It has also led to significant changes in the way businesses operate, with a growing emphasis on data analytics and the use of sophisticated algorithms. Legal and regulatory responses, such as the EU Regulamento Geral sobre a Proteção de Dados^[1], have been implemented to curb data misuse, but concerns still persist.

Definições de termos

1. ↑ Regulamento Geral sobre a Proteção de Dados ( General Data Protection Regulation ) The General Data Protection Regulation (GDPR) is a comprehensive law designed to safeguard personal data within the European Union (EU). Enforced since 2016, it consists of eleven chapters that address various elements, including the principles, rights, and obligations related to data processing. GDPR applies to both data handlers (controllers and processors) and data subjects within the EU, and even extends to organizations outside the EU that process data of EU residents. Under GDPR, personal data refers to any information that can identify an individual. The law grants individuals several rights, including access to their data, rectification, erasure, and restriction of processing. It also mandates businesses to ensure data protection through various measures such as pseudonymisation, impact assessments, and incorporating data protection into their operations. Transferring personal data to third countries is permissible under certain conditions. Non-compliance can lead to substantial fines.

2. ↑ Microsoft ( Microsoft ) A Microsoft é uma empresa tecnológica reconhecida mundialmente, conhecida pelo seu software, hardware e outros serviços digitais. Fundada em 1975 por Bill Gates e Paul Allen, lançou produtos revolucionários como o sistema operativo Windows, o pacote Microsoft 365 e as consolas de jogos Xbox. Sob a liderança do seu atual CEO, Satya Nadella, a Microsoft alargou o seu âmbito de aplicação à computação em nuvem e prosseguiu uma política de aquisições activas, incluindo o GitHub e a Mojang, para melhorar a sua oferta de produtos. Apesar de enfrentar críticas e desafios legais sobre o comportamento de monopólio e questões de usabilidade, a Microsoft manteve um desempenho financeiro sólido, atingindo mesmo uma capitalização de mercado de um bilião de dólares em 2019. Atualmente, continua a inovar e a expandir-se, ocupando uma posição significativa na indústria tecnológica global.

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Glossário

Capitalismo de vigilância (Wikipédia)

Capitalismo de vigilância is a concept in political economics which denotes the widespread collection and commodification ou personal data by corporations. This phenomenon is distinct from government surveillance, although the two can be mutually reinforming. The concept of surveillance capitalism, as described by Shoshana Zuboff, is driven by a profit-making incentive, and arose as advertising companies, led by Google's AdWords, saw the possibilities of using personal data to target consumers more precisely.

Increased data collection may have various benefits for individuals and society, such as self-optimization (the quantified self), societal optimizations (e.g., by smart cities) and optimized services (including various web applications). However, as capitalism focuses on expanding the proportion of social life that is open to data collection e data processing, this can have significant implications for vulnerability and control of society, as well as for privacidade.

The economic pressures of capitalism are driving the intensification of online connection and monitoring, with spaces of social life opening up to saturation by corporate actors, directed at making profits and/or regulating behavior. Therefore, personal data points increased in value after the possibilities of targeted advertising were known. As a result, the increasing price of data has limited access to the purchase of personal data points to the richest in society.

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