Social media analytics | Solutional Webdesign Antwerpen

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Redes sociais^[2] analytics is a comprehensive field that involves the collection and evaluation of data from social media platforms. This practice is common among businesses and marketers who seek to make data-driven decisions. The process includes methods such as sentiment analysis and data mining, which help in understanding user behavior, brand^[5] reputação^[3], and audience segmentation. The insights derived from these analytics play a pivotal role in shaping marketing strategies, managing social media platforms, and enhancing online interactions. However, the use of social media analytics also raises concerns about data privacidade^[4]. In politics, it has been a significant influence, as seen in recent U.S. Presidential Elections and Brexit campaigns. The field also explores concepts like ambient awareness^[1] that revolve around online social interactions. It’s important to note that this form of analytics isn’t exclusive to business and politics, but also finds application in sociology and anthropology.

Definições de termos

1. ↑ ambient awareness. Ambient awareness is a phenomenon that is deeply rooted in the digital age, closely tied to the evolution and use of social media. It refers to the state of being continuously and passively aware of social dynamics and information through digital technology, particularly social media platforms. This awareness is achieved without direct interaction, instead being facilitated by constant, subtle updates and interactions on platforms like Facebook, Twitter, and Instagram. These platforms, along with mobile devices, have become vital tools for creating and disseminating content that contributes to ambient awareness. This concept has significant implications not only for personal communication, but also for business processes and marketing strategies. In business, it aids in improving collaboration and communication, while in marketing, it can help forge closer bonds with clientele and provide insights into artists' lifestyles and personalities.

2. ↑ Redes sociais ( Social media ) Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.

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Glossário

Análise das redes sociais (Wikipédia)

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Análise das redes sociais ou Social media monitoring is the process of gathering and analyzing data from social networks. It is commonly used by marketers to track online conversations about products and companies. One author defined it as "the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision-making."

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