Preocupações com a privacidade nos serviços de redes sociais

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Social networking services are platforms that connect individuals through shared interests, backgrounds, real-life connections, or activities. These platforms, dating back to 1997, include sites such as Facebook[2], MySpace[3], and Friendster. However, with their rise in popularity, privacidade[4] concerns have become increasingly apparent. Users are required to share personal information to utilize the service effectively, and this data can sometimes be shared beyond the intended audience. The level of privacy varies across different platforms, with some promoting anonymity while others encourage the use of real identities. These services have transformed how we communicate, but they also pose challenges, notably regarding personal privacy. Concerns include cyberstalking, location disclosure, social profiling[1], and the risk of data being used by third parties. Despite these issues, social networking services continue to be widely used globally.

Definições de termos
1. social profiling. Social profiling is a technique that involves the collection and analysis of personal information from online and offline sources, especially social media platforms. This process is used to build individual and group profiles based on user engagement, interests, locations, and social networks. Key methods for data analysis include machine learning, ontology, and fuzzy logic. This practice also raises issues of privacy and security, as it involves access to personal information. Marketers use social profiling for customer relationship management and to tailor their strategies. Social profiling also intersects with data mining and social information processing, which are essential in the digital landscape. However, users need to exercise caution with the information they share online to prevent potential privacy leaks.
2. Facebook ( Facebook ) O Facebook, atualmente conhecido como Meta Platforms, é uma grande empresa da Internet que começou como uma plataforma de rede social. Fundado por Mark Zuckerberg em 2004, o Facebook expandiu-se rapidamente de Harvard para outras universidades e, mais tarde, para o público em geral, tornando-se um fenómeno global. É conhecido pela sua interface de fácil utilização e por várias funcionalidades, como os Grupos, a Plataforma para Programadores e o Facebook Dating. Apesar de ser criticado por questões como a violação da privacidade e a difusão de notícias falsas, o Facebook continua a ser um ator dominante no mundo online. Fez progressos significativos no domínio da tecnologia, incluindo o desenvolvimento do seu sistema único de armazenamento de dados, a utilização de PHP na sua plataforma e o lançamento da linguagem de programação Hack. Nos últimos anos, a empresa mudou o seu foco para o metaverso, um espaço de realidade virtual onde os utilizadores podem interagir com um ambiente gerado por computador.

Since the arrival of early social networking sites in the early 2000s, online social networking platforms have expanded exponentially, with the biggest names in redes sociais in the mid-2010s being Facebook, Instagram, Twitter e Snapchat. The massive influx of personal information that has become available online and stored in the cloud has put user privacy at the forefront of discussion regarding the database's ability to safely store such personal information. The extent to which users and social media platform administrators can access user profiles has become a new topic of ethical consideration, and the legality, awareness, and boundaries of subsequent privacy violations are critical concerns in advance of the technological age.

A social network é um social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. Preocupações com a privacidade nos serviços de redes sociais is a subset of data privacy, involving the right of mandating personal privacidade concerning storing, re-purposing, provision to third parties, and displaying of information pertaining to oneself via the Internet. Social network security and privacy issues result from the large amounts of information these sites process each day. Features that invite users to participate in—messages, invitations, photos, open platform applications and other applications are often the venues for others to gain access to a user's private information. In addition, the technologies needed to deal with user's information may intrude their privacy.

The advent of the Web 2.0 has caused social profiling and is a growing concern for internet privacy. Web 2.0 is the system that facilitates participatory information sharing and collaboration on the Internet, in social networking media websites like Facebook e MySpace. These social networking sites have seen a boom in their popularity beginning in the late 2000s. Through these websites many people are giving their personal information out on the internet. These social networks keep track of all interactions used on their sites and save them for later use. Issues include cyberstalking, location disclosure, social profiling, third party personal information disclosure, and government use of social network websites in investigations without the safeguard of a search warrant.

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