Preocupações com a privacidade no Facebook

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Facebook[2] Privacidade[3] Concerns refer to the various issues and criticisms Facebook has faced regarding its handling of user data and personal information. These concerns involve instances of unintentional exposure of user information, such as through connections, instant personalization[1], and the Beacon system. Users have raised issues about the public display of their information and the potential for data leakage, despite opting out of certain features. Additionally, Facebook’s privacy controls, such as post visibility control, tagging visibility, and photo consent[4], have been deemed inadequate. There have also been incidents of Facebook sharing private messages, contacts, and posts with third-parties without user consent. Moreover, Facebook’s acquisition of companies like Oculus and Onavo has raised further concerns about data integration and privacy. These privacy concerns have led some users to quit the platform altogether.

Definições de termos
1. personalization. "Personalization" refers to the practice of creating or modifying products, services, or experiences to meet the specific needs or preferences of individual consumers. This concept, which dates back to ancient times, saw a decline during the era of industrialization and mass media, only to bounce back with the emergence of digital technology. Today, personalization is a key trend in various mediums, including print, mobile phones, promotional merchandise, and online platforms, with companies leveraging data and technology to offer tailored experiences. This includes the use of audience demographics, psychographics, behavioural data, and other data standards. Personalization plays a pivotal role in power dynamics, as it can be used to gain economic, political, and social influence. It also has significant social implications, such as the creation of "filter bubbles". Despite its complexity, the ultimate goal of personalization is to deliver offerings that align with individual tastes and habits, thereby enhancing customer satisfaction and loyalty.
2. Facebook ( Facebook ) O Facebook, atualmente conhecido como Meta Platforms, é uma grande empresa da Internet que começou como uma plataforma de rede social. Fundado por Mark Zuckerberg em 2004, o Facebook expandiu-se rapidamente de Harvard para outras universidades e, mais tarde, para o público em geral, tornando-se um fenómeno global. É conhecido pela sua interface de fácil utilização e por várias funcionalidades, como os Grupos, a Plataforma para Programadores e o Facebook Dating. Apesar de ser criticado por questões como a violação da privacidade e a difusão de notícias falsas, o Facebook continua a ser um ator dominante no mundo online. Fez progressos significativos no domínio da tecnologia, incluindo o desenvolvimento do seu sistema único de armazenamento de dados, a utilização de PHP na sua plataforma e o lançamento da linguagem de programação Hack. Nos últimos anos, a empresa mudou o seu foco para o metaverso, um espaço de realidade virtual onde os utilizadores podem interagir com um ambiente gerado por computador.

Meta Platforms Inc., or Meta for short, (formerly known as Facebook) has faced a number of privacy concerns. These stem partly from the company's revenue model that involves selling information collected about its users for many things including advertisement targeting. Meta Platforms Inc. has also been a part of many data breaches that have occurred within the company. These issues and others are further described including user data concerns, vulnerabilities in the company's platform, investigations by pressure groups and government agencies, and even issues with students. In addition, employers and other organizations/individuals have been known to use Meta Platforms Inc. for their own purposes. As a result, individuals’ identities and private information have sometimes been compromised without their permission. In response to these growing privacy concerns, some pressure groups and government agencies have increasingly asserted the users’ right to privacy and to be able to control their personal data.

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