Pinterest

Partilhar isto
" Voltar ao Índice do Glossário

Pinterest is a popular redes sociais[1] platform that began its journey in December 2009. It was created by Ben Silbermann and Paul Sciarra, who initially developed an app called Tote. After facing challenges with Tote, they pivoted to Pinterest, which officially launched in March 2010. In less than a year, Pinterest gained significant traction with around 10,000 users and was listed as one of Time’s 50 Best Websites in 2011. With a focus on visual search and e-commerce, Pinterest has evolved over the years, introducing features like mobile apps and business accounts. In 2019, it went public and reported an advertising[2] revenue of $1.7 billion the following year. Recently, Pinterest launched a new feature called Pinterest Estreia[3], which offers targeted video ads to users, showing the platform’s continued evolution and growth in the digital advertising space.

Definições de termos
1. redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.
2. advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.
Pinterest (Wikipédia)

Pinterest is an American image sharing e redes sociais service designed to enable saving and discovery of information (specifically "ideas") like recipes, home, style, motivation, and inspiration on the internet using images and, on a smaller scale, animated GIFs and videos, in the form of pinboards. Created by Ben Silbermann, Paul Sciarrae Evan Sharp, Pinterest, Inc. is headquartered in San Francisco.

Pinterest, Inc.
Logo used since June 2017
Captura de ecrã
The default page shown to logged-out users (the background montage images are variable)
Type of businessPublic
Tipo de sítio
Social media service
Traded as
FundadaDecember 2009; 14 years ago (2009-12)
Sede socialSan Francisco, California, U.S.
Founder(s)
Key people
IndústriaInternet
RevenueIncrease US$3.06 billion (2023)
Operating incomeDecrease US$−126 million (2023)
Net incomeNegative increase US$−36 million (2023)
Total assetsDecrease US$3.59 billion (2023)
Total equityDecrease US$3.09 billion (2023)
Employees4,014 (2023)
URLpinterest.com
Utilizadores450 million MAU (2022)
" Voltar ao Índice do Glossário
pt_PT_ao90PT
Deslocar para o topo