Pay-per-click | Solutional Webdesign Antwerpen

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Pay-per-click, often abbreviated as PPC, is a model of internet^[5] marketing where advertisers pay a fee each time one of their ads is clicked. It’s essentially a way of buying visits to your site, rather than attempting to “earn” those visits organically. The aim of PPC is to evaluate the cost-effectiveness and profitability of publicidade em linha^[1], with the goal of reducing ad campaign expenses while achieving certain objectives. It’s calculated through Cost-Per-Click (CPC) and involves either a flat-rate or bid-based model. This model originated in the mid-1990s and has seen significant advancements by major entities such as Google^[6] and Yahoo. Today, popular platforms for PPC advertising^[3] include Google Ads, Bing Ads, and various redes sociais^[4] platforms. Despite its advantages, PPC advertising faces challenges such as high bid prices, click fraud, and the need for continuous campaign optimization. Future trends indicate a shift towards automation, AI, voice search, and personalization^[2].

Definições de termos

1. ↑ publicidade em linha.

1 Online Advertising refers to the method of delivering promotional content to users through the internet. It began in 1995, with significant developments such as the first email advertising in 1978, the introduction of online banner advertising in the early 1990s, and the launch of Google's AdWords in 2000. Various formats and sales models are used, including floating and expanding ads, trick banners and News Feed Ads, often sold in real-time bidding markets. The practice of programmatic advertising uses software to select and target ads, leveraging data from cookies and behavioral tracking to create detailed user profiles. This is complemented by Data Management Platforms, which manage first, second, and third-party data. The process of ad exchange involves ad space offers being sent to an ad exchange, where demand side platforms bid on the space. Social Media Marketing and Mobile Advertising are also prevalent forms, with the latter experiencing significant growth due to increased mobile device usage. These methods aim to increase website visibility, enhance brand engagement, and improve customer reach.

2 Online advertising is a marketing strategy that involves the use of the internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. It has evolved from the early days of simple email marketing and banner ads to more sophisticated methods like search ads, social media, and mobile advertising. This form of advertising is driven by various sales and delivery models, including direct management by website publishers, outsourcing to agencies, ad exchanges, and automated programmatic advertising. Innovative techniques have emerged over time, aiming to capture user attention and increase engagement. These strategies include floating and expanding ads, trick banners, news feed ads, search engine marketing, and social media marketing. The evolution of online advertising showcases its adaptability to changing consumer behavior and technology advancements.

3 Online advertising, also known as digital advertising, is a modern marketing strategy that uses the internet to deliver promotional content to consumers. It originated around the mid-1990s and has since undergone significant evolution, notably shifting from early restrictions on commercial activities on networks like ARPANET and NSFNet. Online advertising includes various formats such as floating ads, expanding ads, trick banners, and news feed ads. It utilizes advanced technology like programmatic advertising and data management platforms to automate ad sale and delivery, improve targeting, and enhance efficiency. Key strategies under online advertising include Search Engine Marketing (SEM), Search Engine Optimization (SEO), sponsored search, social media marketing, and mobile advertising. These strategies aim to increase website visibility, improve relevance to search terms, and deliver ad content across different platforms and devices.

4 Online advertising refers to the use of internet services to deliver promotional marketing messages to consumers. It encompasses a wide range of services, from email marketing, which started in 1978, to modern-day mobile advertising. Online advertising saw significant growth from the early 1990s with the advent of display ads and has since evolved to include various ad formats such as floating ads, expanding ads, trick banners, and News Feed Ads. The industry has also seen a shift towards integrating advertising into editorial content or services, focusing on social media advertising, and increasing mobile ad spending. Data management platforms are used to aggregate and categorize user data, and programmatic advertising further targets ads using this data. Search Engine Marketing (SEM) and Search Engine Optimization (SEO), sponsored searches, and mobile advertising are all critical facets of online advertising. This multi-faceted approach allows for a personalized and targeted advertising experience for users.

5 Online advertising is a digital marketing strategy that uses the internet as a medium to promote products and services. It began its journey in 1995 and since then, it has evolved significantly. Early restrictions on online advertising were lifted when NSFNet ended its commercial use ban in 1991. The first notable online ad was sent in 1978 by DEC and email marketing grew rapidly thereafter. Over the years, various advertising formats and strategies have emerged. These include floating ads, expanding ads, trick banners, and News Feed Ads among others. Online advertising also employs advanced techniques like programmatic advertising, behavioral targeting, and geotargeting. Additionally, it involves a variety of sales and delivery models, with website publishers either serving ads directly or outsourcing them to agencies. Google, with its tools like AdWords, has played a significant role in popularizing online advertising. Today, this form of advertising is an integral part of the digital world, merging with editorial content, social media, and mobile advertising.

2. ↑ personalization. "Personalization" refers to the practice of creating or modifying products, services, or experiences to meet the specific needs or preferences of individual consumers. This concept, which dates back to ancient times, saw a decline during the era of industrialization and mass media, only to bounce back with the emergence of digital technology. Today, personalization is a key trend in various mediums, including print, mobile phones, promotional merchandise, and online platforms, with companies leveraging data and technology to offer tailored experiences. This includes the use of audience demographics, psychographics, behavioural data, and other data standards. Personalization plays a pivotal role in power dynamics, as it can be used to gain economic, political, and social influence. It also has significant social implications, such as the creation of "filter bubbles". Despite its complexity, the ultimate goal of personalization is to deliver offerings that align with individual tastes and habits, thereby enhancing customer satisfaction and loyalty.