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Nielsen Media Research is an American firm that specializes in gathering and analyzing data related to media consumption^[1]. Established in the 1950s, the company is known for its innovative methods of tracking viewership across various media platforms, including televisão^[4], radio, films, newspapers, digital media^[3]e internet^[5]. Nielsen’s services extend to audience measurement, market research^[2], and demographic statistics. It also tracks internet and digital media usage, and conducts market research for the film industry. In recent years, Nielsen has adapted to the rise of streaming platforms and has started compiling weekly lists of top-rated shows. Despite facing criticisms and controversies over the accuracy of their data, Nielsen continues to strive for improvements in its measurement systems.

Definições de termos

1. ↑ media consumption. O consumo de media refere-se ao processo de utilização, incorporação ou interação com diferentes formas de media, como a televisão, a Internet, os jornais e as redes sociais. Este conceito remonta à criação de palavras e imagens, tendo evoluído significativamente com o progresso das tecnologias de comunicação. Inovações como a imprensa, a fotografia, as câmaras de filmar e os dispositivos de telecomunicações moldaram o consumo dos media, tornando-o mais fácil e mais generalizado. O advento das redes sociais e dos dispositivos móveis transformou ainda mais o consumo de meios de comunicação, tornando-o uma atividade diária, ou mesmo de hora a hora, para muitas pessoas. No entanto, não é isento de efeitos. A investigação sugere que o consumo dos media pode influenciar o comportamento, a perceção da realidade e a saúde mental dos indivíduos. Pode também desempenhar um papel fundamental na formação das atitudes da sociedade em relação a várias questões. Por conseguinte, a literacia mediática, ou a capacidade de analisar criticamente as mensagens dos media, é considerada essencial no mundo moderno.

2. ↑ market research. Market Research is a systematic process of gathering, analyzing, and interpreting information about a specific market or sector. Its origin can be traced back to the 1930s, influenced greatly by Daniel Starch's work during the 1920s. The concept grew as advertisers recognized the significance of demographic data, and the Gallup Organization pioneered the public opinion poll. Today, it's a crucial tool for funding research and it emphasizes inclusive research design. Market research uses primary and secondary methods to collect data on various market aspects like segmentation, trends, and brand perception. It also plays a vital role in international markets, especially with the rise of internet and social media platforms. Additionally, it's applied in various sectors such as business planning, advertising, and the film industry. This process, while indispensable, also raises important ethical and psychological considerations, especially in terms of data collection, user privacy, and workforce well-being.

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Glossário

Nielsen Media Research (Wikipédia)

Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen ratings, an audience measurement system of television viewership that for years has been the deciding factor in canceling or renewing television shows by television networks. As of May 2012, it is part of Nielsen Holdings.

Nielsen Media Research

Anteriormente	ACNielsen
Tipo de empresa	Filial
Indústria	Media research
Fundada	1996; 28 years ago (1996)
Sede social	85 Broad Street, New York City, New York , EUA
Área servida	Em todo o mundo
Services	Consumerization
Pai	Nielsen Holdings
Sítio Web	nielsen.com

NMR began as a division of ACNielsen, a marketing research firm founded in 1923. In 1996, NMR was split off into an independent company, and in 1999, was purchased by the Dutch conglomerate VNU. In 2001, VNU also purchased ACNielsen, thereby bringing both companies under the same corporate umbrella. NMR is also a sister company to Nielsen//NetRatings, which measures Internet and digital media audiences. VNU was reorganized and renamed the Nielsen Company in 2007.

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