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Marketing móvel^[1] refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS^[3] marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising^[2]. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

Definições de termos

1. ↑ Marketing móvel ( Mobile marketing )

1 Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, email, SMS and MMS, social media, and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers' mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it's regulated in many developed regions, requiring opt-in consent from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

2 Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

2. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

Artigos relacionados:

Glossary: Mobile marketing

Marketing móvel (Wikipédia)

O objetivo deste artigo é secção principal pode ser demasiado curto para resumir os pontos-chave. Por favor, considere alargar a pista para fornecer uma panorâmica acessível de todos os aspectos importantes do artigo. (September 2014)

Marketing móvel is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, comprimidos, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Significados alternativos:

Marketing móvel
Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, email, SMS and MMS, social media, and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers' mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it's regulated in many developed regions, requiring opt-in consent from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

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