Mobile marketing | Solutional Webdesign Antwerpen

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Marketing móvel^[2] refers to a multi-channel, digital marketing strategy^[1] aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, correio eletrónico^[5], SMS^[6] and MMS, redes sociais^[3], and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers’ mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it’s regulated in many developed regions, requiring opt-in consent^[4] from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

Definições de termos

1. ↑ marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.

2. ↑ Marketing móvel ( Mobile marketing )

1 Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

2 Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, email, SMS and MMS, social media, and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers' mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it's regulated in many developed regions, requiring opt-in consent from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

Artigos relacionados:

Marketing móvel (Wikipédia)

O objetivo deste artigo é secção principal pode ser demasiado curto para resumir os pontos-chave. Por favor, considere alargar a pista para fornecer uma panorâmica acessível de todos os aspectos importantes do artigo. (September 2014)

Marketing móvel is a multi-channel online marketing technique focused at reaching a specific audience on their smartphones, feature phones, comprimidos, or any other related devices through websites, e-mail, SMS and MMS, social media, or mobile applications. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".

Significados alternativos:

Marketing móvel
Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.

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