Mobile advertising | Solutional Webdesign Antwerpen

TODOS 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Mobile advertising^[3] is a specific branch of mobile marketing^[2] that involves promoting products or services using mobile devices as a medium. It’s a rapidly expanding sector, with its global market worth estimated at €1 billion in 2008 and projected to reach a whopping $247 billion in 2020. This type of advertising encompasses various formats, including click-to-download, click-to-call, and click-to-message ads, image text and banner ads, and push notifications. It’s often coded in HTML5 for rich media on mobile and adjusts for different handset screen sizes and supported technologies. Mobile advertising offers immediate responsiveness for advertisers and is seen as a novos media^[4] channel, particularly since the inception of SMS^[6] advertising in the early 2000s. However, despite its growth, it still represents a small portion of the overall advertising industry^[1]. The sector is also known for its engagement marketing, use of behavioral data for ad customization, and raising concerns over privacidade^[5] infringement.

Definições de termos

1. ↑ advertising industry.

1 The advertising industry is a sector that specializes in creating, planning, and handling promotional and advertising activities. This industry includes various trade associations such as the Advertising Association, which represents UK-based agencies, and the American Advertising Federation and Association of National Advertisers that represent US-based agencies and companies. There's also an international body, the International Advertising Association (IAA). The industry utilizes programs like AdChoices, Google Ads, and Microsoft Advertising to execute their activities. References for further reading include Advertising-Vault.com, Vault, MAGNA ADVERTISING FORECASTS WINTER UPDATE, and IAA Global. The industry is versatile and can work with various sectors including agriculture, natural and biotic sectors, and numerous types of farming.

2 The main entity in this text is the advertising industry. The advertising industry is a global business sector dedicated to creating, planning, and handling advertisements for its clients. It includes numerous trade associations like the Advertising Association in the UK, the American Advertising Federation in the US, and the Association of National Advertisers. These bodies represent various advertising and marketing agencies, offering support and guidance. The industry also uses programs such as AdChoices, Google Ads, and Microsoft Advertising to help businesses reach their target audiences. Additionally, it covers various industries including agriculture, natural sector, and biotic. There are references available, such as Advertising-Vault.com and MAGNA ADVERTISING FORECASTS, for anyone interested to learn more about the advertising industry.

2. ↑ mobile marketing.

1 Mobile marketing refers to a multi-channel, digital marketing strategy aimed at reaching target audiences on their smartphones, tablets, or other mobile devices, through websites, email, SMS and MMS, social media, and apps. A significant aspect of mobile marketing is SMS marketing, where businesses send promotional campaigns or transactional messages for marketing purposes directly to their customers' mobile devices. Its popularity stems from its high open rates, wide reach, and hardware agnosticism. However, it's regulated in many developed regions, requiring opt-in consent from recipients and compliance with anti-spam regulations. The structure of the SMS content, sender identification, and the message delivery infrastructure all play crucial roles in effective SMS marketing. Other aspects of mobile marketing include the use of QR codes, mobile websites, and location-based services.

2 Mobile marketing refers to a multi-channel, digital strategy aimed at reaching target audiences through their smartphones, tablets, and other mobile devices. A key component of this approach is SMS marketing, a method that involves sending promotional messages directly to consumers via text. SMS marketing boasts a high open rate and is particularly effective in regions where mobile spam is less prevalent. The strategy relies on several key elements including the sender ID, message size, content structure, compliance with spam regulations, and message delivery, all of which contribute to the success of a campaign. Other aspects of mobile marketing include the use of service providers for bulk messaging, various mobile messaging technologies like MMS and push notifications, and the integration of mobile technologies in advertising. This includes Bluetooth, proximity systems, location-based services, ringless voicemail, and user-controlled media.