Microsoft Bing

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Bing is a web motor de busca[2] owned by Microsoft[3]. Launched in 2009, Bing replaced Microsoft’s previous search engines – MSN Search and Live Search. The name ‘Bing’ was chosen for its easy recall and worldwide appeal. Bing has since made significant strides in the search engine market, holding a 12% global share as of 2023, positioning it as the second-largest search engine globally. Bing is known for its use of advanced tecnologia[4] like semantic search capabilities, AI integration and innovative features like Bing Chat and an AI image generator. Despite facing legal and security[5] challenges, Microsoft continuously enhances Bing’s performance and security measures, ensuring a seamless and secure user experience[1].

Definições de termos
1. user experience. User Experience (UX) is a broad term that encompasses every aspect of an end-user's interaction with a company, its services, or its products. This includes users' perceptions and responses, both emotional and cognitive, during and after the use of a system, product, or service. User Experience also involves users' beliefs, preferences, and behaviors. While usability, a component of UX, focuses on the practical aspects of a system, UX incorporates a holistic view of system use. User experience is a vital factor in increasing brand loyalty and customer base growth. Its history dates back to the Machine Age, with notable contributions from figures like Frederick Winslow Taylor, Henry Ford, and Donald Norman. Today, technology advancements continue to shape and expand the field.Developer Experience (DX) is the analog of UX for software developers. It represents the experience developers have with the tools, processes, and software they use in their work. A high-quality DX can significantly impact the overall user experience, thus contributing to the success of the product. The importance of DX is increasingly recognized in the field of software services, where ease of use can serve as a key market differentiator. This concept has been explored by various authors and researchers, and it's also emphasized in international standards like ISO 9241-210, which advocates for human-centered design.
2. motor de busca. Um motor de pesquisa é uma ferramenta vital que funciona como parte de um sistema de computação distribuído. É um sistema de software que responde às consultas dos utilizadores fornecendo uma lista de hiperligações, resumos e imagens. Utiliza um sistema de indexação complexo, que é continuamente atualizado por web crawlers que extraem dados de servidores Web. No entanto, alguns conteúdos permanecem inacessíveis a estes rastreadores. A velocidade e a eficiência de um motor de pesquisa dependem muito do seu sistema de indexação. Os utilizadores interagem com os motores de pesquisa através de um navegador Web ou de uma aplicação, introduzindo consultas e recebendo sugestões à medida que escrevem. Os resultados podem ser filtrados para tipos específicos e o sistema pode ser acedido em vários dispositivos. Esta ferramenta é importante porque permite aos utilizadores navegar na vasta Web, encontrar conteúdos relevantes e recuperar informações de forma eficiente.
Microsoft Bing (Wikipédia)

Microsoft Bing, commonly referred to as Bing, is a motor de busca owned and operated by Microsoft. The service traces its roots back to Microsoft's earlier search engines, including MSN Search, Windows Live Searche Live Search. Bing offers a broad spectrum of search services, encompassing web, vídeo, image, and map search products, all developed using ASP.NET.

Microsoft Bing

Main logo and wordmark since October 2020
Captura de ecrã
The Bing homepage
Tipo de sítio
Motor de busca
Available in40 languages
ProprietárioMicrosoft
Created byMicrosoft
RevenueMicrosoft Advertising
URLbing.com
ComercialSim
RegistoOptional (Microsoft account)
LançadoJune 3, 2009; 14 years ago (2009-06-03)
Situação atualAtivo
Written inASP.NET

The transition from Live Search to Bing was announced by Microsoft CEO Steve Ballmer on May 28, 2009, at the All Things Digital conference in San Diego, California. The official release followed on June 3, 2009. Bing introduced several notable features at its inception, such as search suggestions during query input and a list of related searches, known as the 'Explore pane'. These features leveraged semantic technology from Powerset, a company Microsoft acquired in 2008. Microsoft also struck a deal with Yahoo! that led to Bing powering Yahoo! Search.

Microsoft made significant strides towards open-source technology in 2016, making the BitFunnel search engine indexing algorithm and various components of Bing open source. In February 2023, Microsoft launched Bing Chat (later renamed Microsoft Copilot), an inteligência artificial chatbot experience based on GPT-4, integrated directly into the search engine. This was well-received, with Bing reaching 100 million active users by the following month.

As of 2023, Bing holds the position of the second-largest search engine worldwide, commanding a query volume of 12%, trailing Google's 79%. Other competitors include Baidu with 5% and Yahoo! Search, which is largely powered by Bing, with 2%.

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