A media proprietor is a person or entity that owns and controls media outlets such as newspapers, radio stations, televisão[1] networks, film studios, and online platforms. They emerged during the 19th century with the rise of mass-circulation newspapers and expanded their reach in the 20th century. The term ‘press baron’ evolved into ‘media baron’ and ‘media mogul’ to reflect this change. Media proprietors often assert editorial independence and claim unbiased reporting. However, concerns have been raised about the impact of concentrated ownership on editorial freedom, media content, and public opinion. They play a significant role in shaping public discourse[2] and political agendas, thereby reflecting or challenging societal norms and values. The influence of media proprietors extends to social networking services like Facebook[3], which are increasingly considered media companies.
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A media proprietor, also called a media executive, media mogul ou media tycoon, is an entrepreneur who controls any means of public or commercial meios de comunicação social, through the personal ownership or holding of a dominant position within a media conglomerate or enterprise. Those with significant control of a large meios de comunicação-based forum may also be called a business magnate. Since the advent of redes sociais, influencers and entertainers who have garnered large followings on platforms have also been considered media proprietors.
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