Media Communication refers to the various ways information is transmitted to large, diverse audiences. It encompasses the regulation and governance of media, which includes the role of regulatory authorities in maintaining media independence, the importance of media autonomy, and the impact of government regulations. This communication field also delves into digital media[1], examining the rise of redes sociais[2] and its effect on how people communicate and consume news. Furthermore, it explores the realm of gaming and digital entertainment, looking at the growth of the gaming community and the advent of modern digital storytelling[3] forms like vBooks. Media Communication also considers corporate accountability, reflecting on the influence of tech giants and their response to misinformation. Lastly, it involves media impact studies, where various resources and reports provide insights into global media trends and the cultural impacts of these mediums. In essence, Media Communication is a broad field that studies the different channels through which information is shared and consumed.
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In communication, meios de comunicação are the outlets or tools used to store and deliver content; semantic information or subject matter of which the media contains. The term generally refers to components of the meios de comunicação social communications industry, such as print media, publishing, meios de comunicação social, photography, cinema, broadcasting (rádio e televisão), digital mediae advertising.
The development of early writing e paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh e Angarium) and Roman Empire, can be interpreted as early forms of media. Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media. Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markerse sculpture.
In its modern application, the term meios de comunicação is relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. According to H. L. Mencken, the phrase meios de comunicação social was used as early as 1923 in the United States.
The term medium (the singular form of meios de comunicação) is defined as "one of the means or channels of general communication, information, or entertainment in society, as newspapers, radio, or television."