Marketing activation | Solutional Webdesign Antwerpen

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Marketing activation is a multifaceted strategy used by businesses to make their marketing campaigns more effective and impactful. It involves identifying target customer^[2] groups, focusing on key influencers, utilizing customer data, and leveraging CRM tools to plan and execute these campaigns. This approach is not without challenges, as it requires quick adaptation in a rapidly changing marketplace, catering to evolving customer preferences, and maintaining accuracy in marketing triggers. However, with creativity and a data-driven approach, businesses can expect higher returns. With the advent of digital technologies like online videos and platforms like YouTube^[3], marketers have new avenues to engage customers and amplify their marketing activation efforts. This technique is also widely used in sports marketing to boost brand awareness^[1] through athlete or event sponsorship. By implementing effective marketing activation strategies, brands can enhance recall among consumers and promote their brand^[4] more effectively.

Definições de termos

1. ↑ brand awareness. Brand awareness is a fundamental concept in marketing that refers to the level of familiarity consumers have with a particular brand. It plays a significant role in their purchasing decisions, affecting the sustainability and growth of a business. Brand awareness is divided into two types: brand recall, the ability of consumers to remember a brand from memory when prompted with a product category, and brand recognition, where consumers confirm their previous exposure to a brand. It is typically measured using surveys, recall tests, and other metrics such as brand association and salience. Advertising is a crucial tool in building brand awareness and converting consumer interest into sales. Notably, strong brand awareness can enhance brand equity, which is the cumulative value derived from a brand's name and logo, including factors like brand loyalty and perceived quality.

2. ↑ customer.

1 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

2 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

3. ↑ YouTube ( YouTube )

1 O YouTube é uma plataforma global de partilha de vídeos em linha fundada por Steve Chen, Chad Hurley e Jawed Karim. A plataforma permite aos utilizadores carregar, ver, partilhar e comentar uma grande variedade de conteúdos de vídeo. Desde a sua criação, o YouTube tem crescido exponencialmente, estabelecendo marcos significativos como atingir mais de um milhão de vídeos vistos diariamente e 48 horas de novos vídeos carregados por minuto. O seu modelo de negócio gira em torno da geração de receitas a partir de anúncios e conteúdos pagos, incluindo um serviço baseado em subscrições denominado YouTube Premium para visualização sem anúncios. A plataforma também oferece uma gama de categorias de vídeo, com impacto na cultura popular, nas tendências da Internet e na criação de celebridades. No entanto, tem sido alvo de críticas por questões como a desinformação e as violações dos direitos de autor. Tecnologicamente, o YouTube suporta vários codecs e resoluções de vídeo e introduz funcionalidades para melhorar a experiência do utilizador. A plataforma está localizada em mais de 100 países, oferecendo funcionalidades para zonas com ligação lenta à Internet.

2 O YouTube é uma plataforma global em linha para a partilha e visualização de conteúdos de vídeo, fundada em 2005 por Steve Chen, Chad Hurley e Jawed Karim. Tornou-se uma das plataformas de partilha de vídeos mais populares do mundo, com uma quota de mercado de cerca de 43% em 2010. É conhecido pelo seu impacto nas tendências da Internet, pela criação de celebridades e pela sua influência na cultura popular. O YouTube gera receitas através de anúncios, conteúdos pagos e do seu serviço sem anúncios, o YouTube Premium. Apesar das críticas por difundir desinformação e violações da privacidade, continua a crescer e a evoluir, com avanços tecnológicos significativos e melhorias das funcionalidades. Também se aventurou nas aplicações móveis e na televisão em rede. Nos últimos anos, registou-se um aumento da utilização, impulsionado por marcos como mil milhões de horas de vídeos vistos diariamente e o lançamento de novas funcionalidades, como o YouTube Kids e o YouTube Shorts.