Internet celebrity | Solutional Webdesign Antwerpen

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An internet celebrity^[1], also known as an influencer, is a person who has gained fame through the internet^[4] e redes sociais^[2] platforms, such as Instagram^[3]. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consumidor^[5] behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and brand^[6] visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term “Wanghong” is used to describe internet stardom.

Definições de termos

1. ↑ internet celebrity.

1 An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.

2 An internet celebrity, also known as an influencer, is a person who has gained fame through the internet and social media platforms, such as Instagram. The concept of internet celebrities has evolved since the accessibility of the internet in 1991, with platforms like SixDegrees.com fostering their emergence. These influencers have a significant impact on consumer behavior, as they possess the ability to shape purchasing decisions through their reviews, feedback, and personal engagement. A crucial part of their strategy includes digital branding, which is the use of online platforms to increase their audience reach and brand visibility. There are various types of internet celebrities, including nano influencers, micro-celebrities, and celebrities, who differ in their follower count. They face several challenges, including ethical concerns regarding the manipulation of images and lifestyles, and negative impacts on young viewers. Their influence extends to different parts of the world, including China, where the term "Wanghong" is used to describe internet stardom.

2. ↑ redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.

Artigos relacionados:

Celebridade da Internet (Wikipédia)

It has been suggested that this article should be split into a new article titled Influencer. (discuss) (March 2024)

It has been suggested that parts of this page (Influencers and marketing networks) be moved into Influencer. Relevant discussion may be found on Talk:Internet celebrity. (March 2024)

An internet celebrity (also referred to as a social media influencer, social media personality, internet personality, online personality, ou influencer) is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of redes sociais provides a means for people to reach a large, global audience. Internet celebrities are often found on large online platforms such as YouTube, Instagrame TikTok, which primarily rely on user-generated content.

Certain internet celebrities may function as lifestyle gurus promoting a particular lifestyle ou attitude. In this capacity they act as key amplifiers of trends across various genres including fashion, cooking, technology, travel, video games, movies, esports, politics, music, sports, and entertainment. As part of influencer marketing, companies and organizations may enlist internet celebrities to advertise their products to their fan base and followers on their respective platforms.

Significados alternativos:

Celebridade da Internet
An Internet Celebrity is a person who gains fame through the internet. They emerged in the early 1990s with the advent of the World Wide Web, and their popularity increased with the introduction of social media platforms and blogging sites. They use platforms like YouTube, TikTok, Instagram, etc., to reach their audience and promote products or services. They can be classified based on their follower count into Nano, Micro, Mid-tier, Macro, Mega, and Celebrity. Internet celebrities also engage in self-branding to create a public image for commercial or social gain. However, their influence has sparked debates regarding their impact on young audiences and their role compared to traditional celebrities. Their influence on consumer behavior has also raised concerns about the lack of regulation in the industry.

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