Ativismo na Internet[1], also known as online activism[4] or digital campaigning, is a form of activism that uses the internet[5] e digital media[2] as primary tools for communicating, organizing, mobilizing, and raising awareness. It involves various types, ranging from active or reactive forms to mobilizing and awareness-raising forms. It can be purely online, like internet sleuthing or hacking, or have both online and offline components. Internet activism plays a crucial role in collective actions, revolutionary movements, and political mobilization. It also aids marginalized groups, progressive candidates, and insurgent movements in voicing their concerns. Notable examples include opposition to Lotus Marketplace, the EZLN’s anti-globalization movements, and the Kony 2012 campaign. Internet activism also uses redes sociais[3] platforms for hashtag[6] activism, which supports causes through specific hashtags like #MeToo and #BlackLivesMatter. The impact of online activism on political campaigns and corporate activism has been significant.
Ativismo na Internet involves the use of electronic-communication technologies such as redes sociais, e-maile podcasts for various forms of activism to enable faster and more effective communication by citizen movements, the delivery of particular information to large and specific audiences, as well as coordination. Internet technologies are used by activists for cause-related fundraising, community building, lobbyinge organizing. A digital-activism campaign is "an organized public effort, making collective claims on a target authority, in which civic initiators or supporters use digital media." Research has started to address specifically how activist/advocacy groups in the EUA and in Canada use social media to achieve digital-activism objectives.