Google bombing | Solutional Webdesign Antwerpen

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Google^[4] bombing is an internet^[5] phenomenon that dates back to 1999. The term was coined in 2001 by Adam Mathes and it refers to the practice of manipulating Google’s motor de busca^[1] results to influence public perception or gain media attention. This manipulation is typically done through linking strategies, with the goal of making a specific webpage rank highly for unrelated or negative search terms. Over the years, Google bombing tactics have evolved and have even been utilized in media attacks or parody campaigns. However, changes in Google’s algorithm^[2] and indexing structure have led to a decrease in the effectiveness of Google bombing. Despite this, Google bombing remains a controversial topic due to its potential misuse in lowering competitors’ rankings, known as Google bowling, and for commercial spamdexing^[3].

Definições de termos

1. ↑ motor de busca. Um motor de pesquisa é uma ferramenta vital que funciona como parte de um sistema de computação distribuído. É um sistema de software que responde às consultas dos utilizadores fornecendo uma lista de hiperligações, resumos e imagens. Utiliza um sistema de indexação complexo, que é continuamente atualizado por web crawlers que extraem dados de servidores Web. No entanto, alguns conteúdos permanecem inacessíveis a estes rastreadores. A velocidade e a eficiência de um motor de pesquisa dependem muito do seu sistema de indexação. Os utilizadores interagem com os motores de pesquisa através de um navegador Web ou de uma aplicação, introduzindo consultas e recebendo sugestões à medida que escrevem. Os resultados podem ser filtrados para tipos específicos e o sistema pode ser acedido em vários dispositivos. Esta ferramenta é importante porque permite aos utilizadores navegar na vasta Web, encontrar conteúdos relevantes e recuperar informações de forma eficiente.

2. ↑ algorithm. An algorithm is a well-defined sequence of instructions or rules that provides a solution to a specific problem or task. Originating from ancient civilizations, algorithms have evolved through centuries and are now integral to modern computing. They are designed using techniques such as divide-and-conquer and are evaluated for efficiency using measures like big O notation. Algorithms can be represented in various forms like pseudocode, flowcharts, or programming languages. They are executed by translating them into a language that computers can understand, with the speed of execution dependent on the instruction set used. Algorithms can be classified based on their implementation or design paradigm, and their efficiency can significantly impact processing time. Understanding and using algorithms effectively is crucial in fields like computer science and artificial intelligence.

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Glossário

Bombardeamento do Google (Wikipédia)

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The terms Bombardeamento do Google e Googlewashing refer to the practice of causing a sítio Web to rank highly in web search engine results for irrelevant, unrelated or off-topic search terms by linking heavily. In contrast, otimização de motores de busca (SEO) is the practice of improving the motor de busca listings of web pages for relevant search terms.

Google-bombing is done for either business, political, or comedic purposes (or some combination thereof). Google's search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it use similar anchor text. By January 2007, however, Google had tweaked its search algorithm to counter popular Google bombs such as "miserable failure" leading to George W. Bush e Michael Moore; now, search results list pages about the Google bomb itself. Since no later than 21 June 2015, the first result in a Google search for "miserable failure" is this article. Used both as a verb and a noun, "Google bombing" was introduced to the New Oxford American Dictionary in May 2005.

Google bombing is related to spamdexing, the practice of deliberately modifying HTML to increase the chance of a website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

The term Googlewashing was coined by Andrew Orlowski in 2003 in order to describe the use of media manipulation to change the perception of a term, or push out competition from search engine results pages (SERPs).

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