Chatbot

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A chatbot is a computador[4] program designed to simulate human conversation. They were initially simple, with early examples like ELIZA and PARRY, but have evolved significantly with advances in tecnologia[2]. Modern chatbots, such as A.L.I.C.E., Jabberwacky, and D.U.D.E, use sophisticated language models like GPT-4[6] and Gemini. They’re prevalent in customer[3] service, used by businesses across industries to streamline operations and improve customer engagement[1]. They’re also employed in diverse sectors like healthcare and banking, and can pose challenges like privacidade[5] concerns and job displacement. Despite their limitations, such as handling complex conversations, the impact and potential of chatbots in automating tasks is widely recognized.

Definições de termos
1. customer engagement.
1 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.
2 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.
2. tecnologia. A tecnologia, derivada das palavras gregas que significam ofício e conhecimento, é um termo amplo que se refere às ferramentas, máquinas e sistemas desenvolvidos pelo homem para resolver problemas ou cumprir objectivos. Com origem em ferramentas primitivas como os machados de pedra e a descoberta do fogo, a tecnologia evoluiu significativamente ao longo da história da humanidade. Foi fundamental em diferentes épocas, desde a invenção da roda e dos sistemas avançados de irrigação nas civilizações antigas até ao nascimento das universidades e da imprensa durante os períodos medieval e renascentista. A Revolução Industrial, no século XVIII, marcou uma mudança significativa na produção em massa e na inovação, dando origem a tecnologias modernas como a eletricidade, os automóveis e as plataformas de comunicação digital. Hoje em dia, a tecnologia faz parte integrante de vários aspectos da vida e da sociedade, impulsionando o crescimento económico e a mudança social, ao mesmo tempo que suscita preocupações sobre a segurança, a privacidade e os impactos ambientais. Espera-se que o futuro da tecnologia traga ainda mais avanços, prevendo-se que o aumento da inteligência artificial tenha implicações significativas no mercado de trabalho.
Chatbot (Wikipédia)

A chatbot (originally chatterbot) is a software application or web interface that is designed to mimic human conversation through text or voice interactions. Modern chatbots are typically online and use inteligência artificial generativa systems that are capable of maintaining a conversation with a user in natural language and simulating the way a human would behave as a conversational partner. Such chatbots often use deep learning e natural language processing, but simpler chatbots have existed for decades.

A assistente virtual chatbot
The 1966 ELIZA chatbot

Since late 2022, the field has gained widespread attention due to the popularity of OpenAI's ChatGPT, followed by alternatives such as Microsoft's Copiloto e Google's Gémeos. Such examples reflect the recent practice of basing such products upon broad foundational large language models, such as GPT-4 or the Gemini language model, that get fine-tuned so as to target specific tasks or applications (i.e., simulating human conversation, in the case of chatbots). Chatbots can also be designed or customized to further target even more specific situations and/or particular subject-matter domains.

A major area where chatbots have long been used is in customer service e support, with various sorts of virtual assistants. Companies spanning a wide range of industries have begun using the latest inteligência artificial generativa technologies to power more advanced developments in such areas.

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