A brand[3] page is a distinct public profile on a redes sociais[1] platform that is created specifically for businesses, organizations, and public figures. Introduced by platforms like Last.fm and Facebook[2] in the early 2000s, brand pages have evolved into a powerful tool for building an online presence and interacting with customers or followers. They typically feature elements like header banners, photos and videos, blogs or posts, and even maps showing the brand’s physical location. Additionally, brand pages allow for the syndication of news and events, and their subscription count can serve as an indicator of public interest or trust in the brand. Some brand pages even function as newsroom accounts, promoting a brand’s presence on social media and enabling content syndication to specific users. These pages have significantly influenced online behavior, from encouraging the use of pseudonyms to fostering interest-based connections, thus impacting the landscape of social networking.
A brand page (also known as a page ou fan page), in online social networking parlance, is a profile on a social networking website which is considered distinct from an actual user profile in that it is created and managed by at least one other registered user as a representation of a non-personal online identity. This feature is most used to represent the brands of organizations associated with, properties owned by, or general interests favored by a user of the hosting network.

While also being potentially manageable by more than one registered user, pages are distinguished from groups in that pages are usually designed for the managers to direct messages and posts to subscribing users (akin to a newsletter ou blogue) and promote a brand, while groups are usually and historically formed for discussion purposes.