O advertising industry[1] is a sector that specializes in creating, planning, and handling promotional and advertising[2] activities. This industry includes various trade associations such as the Advertising Association, which represents UK-based agencies, and the American Advertising Federation and Association of National Advertisers that represent US-based agencies and companies. There’s also an international body, the International Advertising Association (IAA). The industry utilizes programs like AdChoices, Google[4] Ads, and Microsoft[3] Advertising to execute their activities. References for further reading include Advertising-Vault.com, Vault, MAGNA ADVERTISING FORECASTS WINTER UPDATE, and IAA Global. The industry is versatile and can work with various sectors including agriculture, natural and biotic sectors, and numerous types of farming.
O advertising industry is the global industry ou relações públicas and marketing companies, media servicese advertising agencies. Several large advertising agencies, including WPP plc, Omnicom, Publicis Groupe, Interpublic e Dentsu, are among the industry's largest. It is a global, multibillion-dollar business that connects manufacturers and consumers. The industry ranges from nonprofit organizations to Fortune 500 companies.
In the United States, there are more than 65,000 advertising agencies employing nearly 250,000 employees with annual revenues of $166.8 billion as of 2014. In 2016, global advertising sales reached $493 billion. For 2017 it was estimated that digital ad sales were first to surpass the TV market.