Video advertising | Solutional Webdesign Antwerpen

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Vídeo advertising^[2] is a dynamic and crucial element of digital marketing^[1] that involves the use of video content to promote products or services. It utilizes various ad formats, notably linear, non-linear, and companion ads, as recognized by the Interactive Advertising Bureau (IAB). These formats parallel TV commercial placements and can appear before, during, or after a video stream. They are distributed through a range of platforms like AdSense, Innovid, BrightRoll, and others, which offer diverse solutions for video ad distribution and significantly contribute to the growth of video advertising. The rise of video ads started in the early 1990s, with companies leveraging websites to showcase their offerings. By 2010, video ads made up 12.8% of all videos viewed online. Today, a vast majority of internet^[3] users in the U.S. engage with web video content, underscoring the impact and reach of video advertising.

Definições de termos

1. ↑ digital marketing. O marketing digital é um termo abrangente que representa a utilização de tecnologias digitais, principalmente a Internet, para promover produtos ou marcas. Este conceito remonta à década de 1990, com marcos significativos como o primeiro banner publicitário clicável e o desenvolvimento da automatização do marketing. As principais estratégias neste domínio incluem SEO, SEM, marketing de conteúdos e marketing nas redes sociais. O marketing digital também desempenha um papel fundamental no conhecimento da marca, influenciando o comportamento dos consumidores e a tomada de decisões. Apesar de desafios como as preocupações com a privacidade e a necessidade de adaptação das plataformas, estratégias inovadoras como a publicidade baseada em dados e o remarketing continuam a evoluir. Esta abordagem de marketing também incentiva a utilização de influenciadores e canais em linha para aumentar a visibilidade da marca e interagir eficazmente com os consumidores. Na era moderna, o marketing digital não se limita à venda de produtos; trata-se de construir uma identidade de marca única e estabelecer uma forte ligação com o público.

2. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.