Social network advertising | Solutional Webdesign Antwerpen

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Rede social^[2] advertising^[3] is a digital marketing strategy^[1] that utilizes redes sociais^[4] platforms to connect with a specific target audience to build a brand^[12], increase sales^[13], and drive sítio Web^[7] traffic. These platforms include Facebook^[5], Instagram^[6], Snapchat^[8], Twitter^[9], WhatsApp^[10]e YouTube^[11], each offering unique ad services based on user demographics, interests, and engagement data. This effective marketing approach helps businesses to reach a larger audience than traditional advertising methods. It involves creating engaging content, setting concrete advertising goals, planning campaigns strategically, and analyzing demographic and usage trends. Notably, social network advertising is not only used for business purposes, but also for political campaigns and influencing public opinion. Its significance has grown in recent years, with platforms like Instagram and Twitter becoming vital tools for businesses due to their vast active user base and high potential for ad reach.

Definições de termos

1. ↑ marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.

2. ↑ Rede social ( Social network )

1 A social network, as the term suggests, is a system that connects various individuals or organizations, also known as social actors. It's not just about online platforms like Facebook or Twitter, but about the intricate web of connections between these actors. The relationships, known as dyadic ties, allow for interaction and communication. By studying these networks, we can identify patterns and understand how influence works within the group. The field of social network analysis has roots in several areas such as social psychology, sociology, statistics, and graph theory. It's an evolving interdisciplinary field that uses various methods to analyze these social structures and provides theoretical explanations for the observed patterns. Key figures like Georg Simmel and Jacob Moreno have made significant contributions to this field.

2 A social network is a structure made up of individuals or organizations, known as actors, and the relationships or connections between them, referred to as ties. It is a field deeply rooted in disciplines such as sociology, psychology, statistics, and graph theory. The analysis of these networks, known as Social Network Analysis, involves identifying patterns, pinpointing influential entities, and studying how these networks evolve over time. It uses a variety of methodologies to study these structures. The development of this field has been significantly influenced by figures like Georg Simmel and Jacob Moreno, who made significant contributions to social network theories and methods. The study of social networks is interdisciplinary in nature, employing diverse methods to analyze network dynamics and patterns.

11. ↑ YouTube ( YouTube )

1 O YouTube é uma plataforma global de partilha de vídeos em linha fundada por Steve Chen, Chad Hurley e Jawed Karim. A plataforma permite aos utilizadores carregar, ver, partilhar e comentar uma grande variedade de conteúdos de vídeo. Desde a sua criação, o YouTube tem crescido exponencialmente, estabelecendo marcos significativos como atingir mais de um milhão de vídeos vistos diariamente e 48 horas de novos vídeos carregados por minuto. O seu modelo de negócio gira em torno da geração de receitas a partir de anúncios e conteúdos pagos, incluindo um serviço baseado em subscrições denominado YouTube Premium para visualização sem anúncios. A plataforma também oferece uma gama de categorias de vídeo, com impacto na cultura popular, nas tendências da Internet e na criação de celebridades. No entanto, tem sido alvo de críticas por questões como a desinformação e as violações dos direitos de autor. Tecnologicamente, o YouTube suporta vários codecs e resoluções de vídeo e introduz funcionalidades para melhorar a experiência do utilizador. A plataforma está localizada em mais de 100 países, oferecendo funcionalidades para zonas com ligação lenta à Internet.

2 O YouTube é uma plataforma global em linha para a partilha e visualização de conteúdos de vídeo, fundada em 2005 por Steve Chen, Chad Hurley e Jawed Karim. Tornou-se uma das plataformas de partilha de vídeos mais populares do mundo, com uma quota de mercado de cerca de 43% em 2010. É conhecido pelo seu impacto nas tendências da Internet, pela criação de celebridades e pela sua influência na cultura popular. O YouTube gera receitas através de anúncios, conteúdos pagos e do seu serviço sem anúncios, o YouTube Premium. Apesar das críticas por difundir desinformação e violações da privacidade, continua a crescer e a evoluir, com avanços tecnológicos significativos e melhorias das funcionalidades. Também se aventurou nas aplicações móveis e na televisão em rede. Nos últimos anos, registou-se um aumento da utilização, impulsionado por marcos como mil milhões de horas de vídeos vistos diariamente e o lançamento de novas funcionalidades, como o YouTube Kids e o YouTube Shorts.