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The Social Graph is a model that depicts the relationships among individuals in social networks. This concept, popularized by Facebook^[2] in 2007, is not limited to people but also includes other objects such as photos, events, and pages, expanding the concept to non-human elements. This model is widely utilized in social network^[1] analysis, social commerce, and marketing. However, it’s not without its challenges. There are concerns over the ownership and monetization of social graph data, and issues like lack of seamless experience across various platforms. Despite Google^[3] retiring its Social Graph API^[4] in 2012, Facebook’s Social Graph continues to be a significant dataset, with CEO Mark Zuckerberg aiming for wider sharing of the data. Related concepts include sociomapping, sociometry, and anthropological linguistics.

Definições de termos

1. ↑ social network.

1 A social network, as the term suggests, is a system that connects various individuals or organizations, also known as social actors. It's not just about online platforms like Facebook or Twitter, but about the intricate web of connections between these actors. The relationships, known as dyadic ties, allow for interaction and communication. By studying these networks, we can identify patterns and understand how influence works within the group. The field of social network analysis has roots in several areas such as social psychology, sociology, statistics, and graph theory. It's an evolving interdisciplinary field that uses various methods to analyze these social structures and provides theoretical explanations for the observed patterns. Key figures like Georg Simmel and Jacob Moreno have made significant contributions to this field.

2 A social network is a structure made up of individuals or organizations, known as actors, and the relationships or connections between them, referred to as ties. It is a field deeply rooted in disciplines such as sociology, psychology, statistics, and graph theory. The analysis of these networks, known as Social Network Analysis, involves identifying patterns, pinpointing influential entities, and studying how these networks evolve over time. It uses a variety of methodologies to study these structures. The development of this field has been significantly influenced by figures like Georg Simmel and Jacob Moreno, who made significant contributions to social network theories and methods. The study of social networks is interdisciplinary in nature, employing diverse methods to analyze network dynamics and patterns.

2. ↑ Facebook ( Facebook ) O Facebook, atualmente conhecido como Meta Platforms, é uma grande empresa da Internet que começou como uma plataforma de rede social. Fundado por Mark Zuckerberg em 2004, o Facebook expandiu-se rapidamente de Harvard para outras universidades e, mais tarde, para o público em geral, tornando-se um fenómeno global. É conhecido pela sua interface de fácil utilização e por várias funcionalidades, como os Grupos, a Plataforma para Programadores e o Facebook Dating. Apesar de ser criticado por questões como a violação da privacidade e a difusão de notícias falsas, o Facebook continua a ser um ator dominante no mundo online. Fez progressos significativos no domínio da tecnologia, incluindo o desenvolvimento do seu sistema único de armazenamento de dados, a utilização de PHP na sua plataforma e o lançamento da linguagem de programação Hack. Nos últimos anos, a empresa mudou o seu foco para o metaverso, um espaço de realidade virtual onde os utilizadores podem interagir com um ambiente gerado por computador.

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Gráfico social (Wikipédia)

O social graph é um graph that represents social relations between entities. In short, it is a model or representation of a social network, where the word graph has been taken from graph theory. The social graph has been referred to as "the global mapping of everybody and how they're related".

The term was used as early as 1964, albeit in the context of isoglosses. Leo Apostel uses the term in the context here in 1978. The concept was originally called sociogram.

The term was popularized at the Facebook F8 conference on May 24, 2007, when it was used to explain how the newly introduced Plataforma do Facebook would take advantage of the relationships between individuals to offer a richer online experience. The definition has been expanded to refer to a social graph of all Internet users.

Since explaining the concept of the social graph, Mark Zuckerberg, one of the founders of Facebook, has often touted Facebook's goal of offering the website's social graph to other websites so that a user's relationships can be put to use on websites outside Facebook's control.

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