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Search Engine^[2] Watch (SEW) is a leading information source focusing on search engines and search engine marketing^[1]. Established in 1996 by Danny Sullivan, a recognized figure in the industry, SEW delivers the latest news, trends, and updates related to search engines. It was sold to different media companies and is currently owned by Blenheim Chalcot since 2015. The platform gained credibility with industry professionals, including high praise from Google^[3]’s Matt Cutts and Yahoo’s Tim Mayer, for providing reliable and up-to-date information. Today, under the editorship of Kamaljeet Kalsi and Natasha Prayag, SEW continues to serve as a valuable resource for anyone interested in broadening their knowledge about search engines and related topics.

Definições de termos

1. ↑ search engine marketing. Search Engine Marketing (SEM) refers to the practice of marketing a business using paid advertisements that appear on search engine results pages. These advertisements are often driven by bids on keywords that users of services such as Google and Bing might enter when looking for certain products or services. SEM offers advertisers the opportunity to put their ads in front of motivated customers who are ready to make a purchase. The evolution of SEM has integrated a range of strategies, such as search engine optimization (SEO), paid listings management, and online marketing strategies like pay-per-click (PPC) programs. The technique is crucial in today's digital era, aiding various industries in attracting consumers and increasing opportunities. Despite challenges such as competition and evolving search algorithms, SEM continues to be a vital tool for online visibility and business growth.

2. ↑ Motor de busca ( Search Engine ) Um motor de pesquisa é uma ferramenta vital que funciona como parte de um sistema de computação distribuído. É um sistema de software que responde às consultas dos utilizadores fornecendo uma lista de hiperligações, resumos e imagens. Utiliza um sistema de indexação complexo, que é continuamente atualizado por web crawlers que extraem dados de servidores Web. No entanto, alguns conteúdos permanecem inacessíveis a estes rastreadores. A velocidade e a eficiência de um motor de pesquisa dependem muito do seu sistema de indexação. Os utilizadores interagem com os motores de pesquisa através de um navegador Web ou de uma aplicação, introduzindo consultas e recebendo sugestões à medida que escrevem. Os resultados podem ser filtrados para tipos específicos e o sistema pode ser acedido em vários dispositivos. Esta ferramenta é importante porque permite aos utilizadores navegar na vasta Web, encontrar conteúdos relevantes e recuperar informações de forma eficiente.

Artigos relacionados:

Observatório dos motores de busca (Wikipédia)

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Observatório dos motores de busca (SEW) provides news and information about search engines e search engine marketing.

Observatório dos motores de busca

Available in	English
Proprietário	Blenheim Chalcot
Created by	Danny Sullivan
Editor	Kamaljeet Kalsi (Commissioning & Production Editor, ClickZ & Search Engine Watch), Natasha Prayag (Head of Content)
URL	searchenginewatch.com
Lançado	1996; 28 years ago (1996)

Search Engine Watch was started by Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005, the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month.

In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.

Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search."

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