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Persuasion is a multifaceted concept with roots in various forms and theories. It incorporates techniques like propaganda, heuristic persuasion, and the use of Aristotle’s communication methods. It also involves psychological theories impacting behavior and the theory of planned behavior to predict and alter actions. Persuasion plays a significant role in various domains such as politics, sales^[2], advocacy, and business communication and can be delivered through written, spoken, or visual methods. The intersection of neuroscience and persuasion is also a critical aspect, linking brain function with persuasive techniques. Furthermore, persuasion varies across cultures, influencing activities like buying, selling, advertising^[1], and parenting. Lastly, successful persuasion involves authority, trustworthiness, and techniques such as scarcity principle, reciprocity, commitment, and social proof.

Definições de termos

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ sales. Sales is a key aspect of business operations that pertains to the selling of goods or services at a defined cost. This process entails the transfer of ownership and agreement on a price. In countries with common law, sales are typically regulated by commercial codes. The individuals involved in executing sales are referred to as salespersons, who play a specialized role in the sales process. Sales is generally seen as the final stage of marketing, implementing the plan into action. It requires persuasion and effort to bring resources into a company. Sales are considered an output of a larger system within an organization, with the sales and marketing processes supplying inputs and outputs to each other. This process is often integrated within the larger business structure in large corporations, with multiple teams focusing on driving profits and success.

Artigos relacionados:

Persuasão (Wikipédia)

Persuasão ou persuasion arts é um umbrella term for influence. Persuasion can influence a person's beliefs, attitudes, intentions, motivations, ou behaviours.

*Persuasão*, novel by Jane Austen, illustrated by C. E. Brock. For Sir Walter Elliot, baronet, the hints of Mr Shepherd, his agent, were quite unwelcome...

Persuasion is studied in many disciplines. Rhetoric studies modes of persuasion in speech and writing and is often taught as a classical subject. Psychology looks at persuasion through the lens of individual behaviour and neuroscience studies the brain activity associated with this behaviour. History and political science are interested in the role of propaganda in shaping historical events. In business, persuasion is aimed at influencing a person's (or group's) attitude or behaviour towards some event, idea, object, or another person (s) by using written, spoken, or visual methods to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also often used to pursue personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy. Persuasion can also be interpreted as using personal or positional resources to change people.

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