Mobile local search | Solutional Webdesign Antwerpen

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Mobile local search, or MoLo, is a tecnologia^[2] that enables users to search for local information through their mobile devices. It encompasses various access methods including GPS tracking, SS7 protocol, and screen or voice-based searches. The type of information accessible ranges from specific business details to products and event data within a localized area. The service providers include mobile carriers, directory enquiry providers, and Yellow Pages^[1] publishers. The business models for these services can be caller-pays, advertiser-pays, or a blend of the two. MoLo’s significance lies in its immediacy, local knowledge, and precision. However, its use raises privacidade^[3] concerns related to GPS tracking and data mining of consumidor^[4] behaviors. The growth and value of the MoLo industry vary, with expectations of exceeding US$1 billion by 2010. This technology is linked to other aspects such as dash-top mobile, mobile platforms, and social event recommendations.

Definições de termos

1. ↑ Páginas amarelas ( Yellow Pages ) The Yellow Pages refers to a directory of businesses, typically categorized by the type of product or service they provide. Originating in 1883, the term 'Yellow Pages' has become a globally recognized term, not specific to any country or region. Its name stemmed from an incident where a printer used yellow paper, instead of white. The first official directory was created by Reuben H. Donnelley in 1886. Traditionally published annually and distributed for free, the Yellow Pages has adapted over time, with a substantial online presence known as Internet Yellow Pages, or IYP. Despite this, the use of printed directories has declined due to the rise of internet search engines. The Yellow Pages are known for their 'Walking Fingers' logo, which is widely used but not trademarked.

2. ↑ tecnologia. A tecnologia, derivada das palavras gregas que significam ofício e conhecimento, é um termo amplo que se refere às ferramentas, máquinas e sistemas desenvolvidos pelo homem para resolver problemas ou cumprir objectivos. Com origem em ferramentas primitivas como os machados de pedra e a descoberta do fogo, a tecnologia evoluiu significativamente ao longo da história da humanidade. Foi fundamental em diferentes épocas, desde a invenção da roda e dos sistemas avançados de irrigação nas civilizações antigas até ao nascimento das universidades e da imprensa durante os períodos medieval e renascentista. A Revolução Industrial, no século XVIII, marcou uma mudança significativa na produção em massa e na inovação, dando origem a tecnologias modernas como a eletricidade, os automóveis e as plataformas de comunicação digital. Hoje em dia, a tecnologia faz parte integrante de vários aspectos da vida e da sociedade, impulsionando o crescimento económico e a mudança social, ao mesmo tempo que suscita preocupações sobre a segurança, a privacidade e os impactos ambientais. Espera-se que o futuro da tecnologia traga ainda mais avanços, prevendo-se que o aumento da inteligência artificial tenha implicações significativas no mercado de trabalho.

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Glossário

Pesquisa local móvel (Wikipédia)

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Pesquisa local móvel is a technology that lets people search for local things using mobile equipment such as mobile phones, PDAs, and other mobile devices. Mobile local search satisfies the need to offer a mobile subscriber spontaneous access to near-position services and information such as businesses, products, events, restaurant, movie theatre or other local information. Mobile local search is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters. These parameters are evolving. Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher's past, current, and future location. These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.

Mobile local search is usually based on organized directories accessed through specialized search tools, rather than the web, although mobile local search often provides links to mobile (WAP) web sites. It is also an application of a location-based service.

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