Media manipulation | Solutional Webdesign Antwerpen

TODOS 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Media manipulation is a multifaceted term that encompasses a variety of tactics used to shape or control public opinion. It involves techniques such as advertising^[1], hoaxing, propagandizing, psychological warfare, and various forms of digital manipulation. The primary purpose is to influence an audience’s perceptions or behaviors, often for political, economic, or personal gain. This influence can be exerted through various media forms, including televisão^[3], websites, mobile applications, billboards, and redes sociais^[2]. Furthermore, media manipulation can be employed by a wide range of entities, from businesses and governments to individuals. The tactics used can range from the subtle, such as selective presentation of facts or the use of emotionally charged language, to the overt, such as spreading false information or altering visual content. It’s a concept that requires keen attention due to its potential impact on society.

Definições de termos

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ redes sociais. Os meios de comunicação social são um termo abrangente que engloba uma variedade de ferramentas e plataformas digitais que facilitam a partilha de informações e a criação de comunidades virtuais. Surgindo dos primeiros sistemas, como o PLATO e a ARPANET, evoluíram para plataformas modernas como o Facebook e o Twitter. Estas plataformas oferecem características únicas que as diferenciam dos meios de comunicação tradicionais, incluindo a possibilidade de os utilizadores gerarem conteúdos e participarem em comunicações dialógicas. Atendem a mais de 100 milhões de utilizadores em todo o mundo e oferecem diferentes formas de serviços, como aplicações de mensagens e plataformas de criação de conteúdos em colaboração. A utilização das redes sociais tem impactos de grande alcance nos indivíduos, na sociedade e nas empresas, influenciando tudo, desde as práticas de marketing aos processos políticos. No entanto, está também associada a preocupações éticas, como a disseminação de desinformação e a potencial dependência.

Artigos relacionados:

Glossário

Manipulação dos media (Wikipédia)

O objetivo deste artigo é tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. (October 2022) (Learn how and when to remove this template message)

Manipulação dos media refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.

In practice, media manipulation tactics may include the use of the use of rhetorical strategies including logical fallacies, deceptive content like disinformatione propaganda. techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the meios de comunicação social of communication – without which there could be no propaganda. It is used within relações públicas, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.

As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.

" Voltar ao Índice do Glossário