Apple Inc. is a prominent tecnologia[1] company, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. Renowned for its innovation and product portfolio, Apple introduced groundbreaking products like the Macintosh, iPhone[2], iPad, and Apple Watch. They also developed key operating systems like iOS[3], iPadOS, and macOS, along with software applications and services such as iTunes, iCloud, Apple Music, and Apple TV+. Apple has had a significant market impact, with its stock price and market value seeing exponential growth over the years. Despite facing challenges like leadership changes and legal battles, Apple has maintained its financial success and continues to influence the technology industry globally. The company also engages in philanthropic efforts and strategic acquisitions to expand and bolster its product portfolio.
Apple Inc. (formerly Apple Computer, Inc.) é um americano empresa multinacional e empresa de tecnologia headquartered in Cupertino, California, in Silicon Valley. It designs, develops, and sells eletrónica de consumo, software informáticoe online services. Devices include the iPhone, iPad, Mac, Apple Watch, Vision Proe Apple TV; sistemas operativos incluir iOS, iPadOSe macOS; and software applications and services include iTunes, iCloud, Apple Musice Apple TV+.
 Logo since 1998 | |
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| Tipo de empresa | Public |
| ISIN | US0378331005 |
| Indústria | |
| Fundada | April 1, 1976 em Los Altos, California, U.S. |
| Fundadores | |
| Sede social | 1 Apple Park Way,, EUA |
Number of locations | 529 retail stores (2024) |
Área servida | Em todo o mundo |
Pessoas-chave | |
| Produtos | |
| Services | |
| Revenue |  US$383.29 billion (2023) |
| US$114.30 billion (2023) | |
| US$97.00 billion (2023) | |
| Total assets | US$352.58 billion (2023) |
| Total equity |  US$62.15 billion (2023) |
Número de empregados | 161,000 (2023) |
| Filiais | |
| ASN | |
| Sítio Web | apple |
| Notas de rodapé / referências | |
For most of 2011 to 2024, Apple became the world's largest company by market capitalization until Microsoft assumed the position in January 2024. In 2022, Apple was the largest technology company by revenue, com US$394.3 billion.[failed verification] As of 2023[atualizar], Apple was the fourth-largest personal computer vendor by unit sales, o largest manufacturing company by revenue, and the largest vendor of mobile phones in the world. It is one of the Big Five americano information technology empresas, juntamente com Alfabeto (the parent company of Google), Amazon, Meta (the parent company of Facebook), e Microsoft.
Apple was founded as Apple Computer Company on April 1, 1976, to produce and market Steve Wozniak's Apple I personal computer. The company was incorporated by Wozniak and Steve Jobs in 1977. Its second computer, the Apple II, became a best seller as one of the first mass-produced microcomputers. Apple introduced the Lisa in 1983 and the Macintosh in 1984, as some of the first computers to use a graphical user interface and a mouse. By 1985, the company's internal problems included the high cost of its products and power struggles between executives. That year Jobs left Apple to form NeXT, Inc., and Wozniak withdrew to other ventures. The market for personal computers expanded and evolved throughout the 1990s, and Apple lost considerable market share to the lower-priced Wintel duopoly of the Microsoft Windows operating system on Intel-powered PC clones.
In 1997, Apple was weeks away from bankruptcy. To resolve its failed sistema operativo strategy and entice Jobs's return, it bought NeXT. Over the next decade, Jobs guided Apple back to profitability through several tactics including introducing the iMac, iPod, iPhone, and iPad to critical acclaim, launching the "Think different" campaign and other memorable advertising campaigns, opening the Apple Store retail chain, and acquiring numerous companies to broaden its product portfolio. Jobs resigned in 2011 for health reasons, and died two months later. He was succeeded as CEO by Tim Cook.
Apple has received criticism regarding its contractors' labor practices, its environmental practices, and its business ethics, including anti-competitive practices and materials sourcing. Nevertheless, it has a large following and a high level of brand loyalty. It has been consistently ranked as one of the world's marcas mais valiosas.
Apple became the first publicly traded U.S. company to be valued at over $1 trillion in August 2018, then at $2 trillion in August 2020, and at $3 trillion in January 2022. In June 2023, it was valued at just over $3 trillion.
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