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YouTube^[1] Shorts is a digital platform designed by YouTube for creating and sharing short, engaging videos. Launched in 2019 to rival TikTok^[2], it later became globally accessible in July 2021. The platform allows users to create vertical or square videos that last up to 60 seconds and can include licensed music and captions. YouTube Shorts offers features such as live videos, collaborations, and simple editing tools. Interaction between creators and their audience is facilitated through comments, videos, and stickers. YouTube introduced the $100 million Shorts fund in 2021 to help creators earn from their videos, with a potential earning of up to $10,000 per month. The platform has raised some concerns regarding its impact on long-form content and potential addictive behavior in young adults and children. Despite these issues, YouTube Shorts continues to evolve, with new features and tools being introduced to enhance the creation and sharing of short videos.

Terms definitions

1. ↑ YouTube ( YouTube )

1 YouTube is a global online video-sharing platform founded by Steve Chen, Chad Hurley, and Jawed Karim. The platform allows users to upload, view, share, and comment on a wide variety of video content. Since its creation, YouTube has grown exponentially, setting significant milestones like reaching over a million daily videos watched and 48 hours of new videos uploaded per minute. Its business model revolves around generating revenue from advertisements and paid content, including a subscription-based service called YouTube Premium for ad-free viewing. The platform also offers a range of video categories, impacting popular culture, internet trends, and creating celebrities. However, it has faced criticism for issues like misinformation and copyright violations. Technologically, YouTube supports various video codecs and resolutions, and it introduces features for improved user experience. The platform is localized in over 100 countries, offering features for areas with slow internet connectivity.

2 YouTube is a global online platform for sharing and viewing video content, founded in 2005 by Steve Chen, Chad Hurley, and Jawed Karim. It has grown to become one of the world's most popular video sharing platforms with a market share of around 43% as of 2010. It is well-known for its impact on internet trends, creating celebrities and its influence on popular culture. YouTube generates revenue through ads, paid content, and its ad-free service, YouTube Premium. Despite criticisms for spreading misinformation and privacy violations, it continues to grow and evolve, with significant technological advancements and feature enhancements. It also ventured into mobile apps and network TV. In recent years, there has been a surge in usage, driven by milestones like one billion hours of daily video watched and the launch of new features such as YouTube Kids and YouTube Shorts.

2. ↑ TikTok ( TikTok ) TikTok is a social media platform, owned by ByteDance, a company incorporated in the Cayman Islands with major bases in Singapore and Los Angeles. Launched in 2017, TikTok is well-known worldwide for its short video creation and content recommendation features. The platform's parent company, ByteDance, is owned by a mix of founders, Chinese investors, global investors, and employees. TikTok has grown rapidly since its launch, surpassing one billion global downloads in 2019. However, it has faced significant scrutiny over issues such as data privacy and content moderation. Despite these challenges, the platform continues to expand, diversify its revenue streams and build partnerships globally. It's worth noting that TikTok's algorithm is renowned for its aptitude in understanding user preferences and emotions better than other platforms.

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YouTube Shorts (Wikipedia)

YouTube Shorts is the short-form section of the American video-sharing app YouTube. Shorts focuses on vertical videos at a maximum length of 60 seconds and various features for user interaction. As of March 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the public on July 13, 2021, which include video views that pre-date the YouTube Shorts feature. Creators earn money based on the amount of views they receive, or through ad revenue. The increased popularity of YouTube Shorts has led to concerns about addiction for teenagers.

YouTube Shorts

Screenshot of the video player on February 6, 2024
Type of site	Online video platform
Headquarters	901 Cherry Avenue San Bruno, California, United States
Area served	Worldwide (excluding blocked countries)
Owner	Alphabet Inc.
Industry	Internet
Parent	Google
URL	youtube.com/shorts
Advertising	Google AdSense
Launched	September 2020; 3 years ago (2020-09)

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