Tumblr | Solutional Webdesign Antwerpen

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Tumblr is a social networking platform, established in 2006 by David Karp and Marco Arment. This platform was born out of a need for a tumblelogging platform and saw rapid success, attracting 75,000 users within two weeks of its launch in 2007. Over the years, Tumblr’s ownership has changed hands multiple times, with Yahoo!^[2] purchasing it in 2013 for $1.1 billion. Despite a rocky transition and unmet expectations, Tumblr remained operational. It was later sold to Verizon in 2017, and then to Automattic, the operator of WordPress.com, in 2019. Throughout these changes, the aim has been to revitalize and maintain Tumblr as a key player in the social media^[1] landscape.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ Yahoo! ( Yahoo! ) Yahoo! is a prominent internet portal that was established in 1994 by Jerry Yang and David Filo. The company experienced significant growth and evolution over the years, which was marked by a series of acquisitions, partnerships, leadership changes, and various instances of rebranding. Yahoo! was initially known for its search engine and web directory and later expanded its services to include email, news, and other online services. Despite facing challenges such as data breaches and financial losses, Yahoo! has remained a significant player in the online world. The company was acquired by Verizon in 2016 and later by Apollo Global Management in 2021, which led to further changes in its corporate identity.

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Tumblr (Wikipedia)

Tumblr (pronounced "tumbler") is a microblogging and social networking website founded by David Karp in 2007 and currently owned by American company Automattic. The service allows users to post multimedia and other content to a short-form blog.

Tumblr

Screenshot The Tumblr login/sign up page; a different background image is displayed each time the page is loaded.
Type of business	Subsidiary
Founded	February 2007; 17 years ago (2007-02)
Headquarters	New York City, U.S.
Founder(s)	David Karp
Key people	Matt Mullenweg (CEO)
Industry	Microblogging, social networking service
Employees	411 (as of June 2017^[update])
Parent	Yahoo! Inc. (2013–2017) Oath (2017–2019) Verizon Media (2019) Automattic (2019–present)
URL	tumblr.com

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