Threads is a social networking app developed by Meta Platforms[1]. It was initially introduced in October 2019 as a standalone app for Android and iOS[5], bearing similarities to Snapchat[3]’s messaging and video chat features. Threads integrated with Instagram[2]’s Close Friends feature, allowing users to share content privately. However, it was discontinued in December 2021 due to low usage and overlapping features with Instagram. The app was relaunched in July 2023 in 100 countries and quickly gained 30 million users. Despite being referred to as ‘The Twitter[4] Killer’, Threads faced challenges in user engagement and retention. The app allows real-time conversations and content sharing, with a limit of 500 characters of text or 5 minutes of video. However, it lacks certain features like hashtags, trending stories, and direct messaging. Threads faced legal issues from Twitter and faced censorship in some countries.
Threads is an online social media and social networking service operated by Meta Platforms. The app offers users the ability to post and share text, images, and videos, as well as interact with other users' posts through replies, reposts, and likes. Closely linked to Meta platform Instagram and additionally requiring users to both have an Instagram account and use Threads under the same Instagram handle, the functionality of Threads is similar to X (formerly known as Twitter). The application is available on iOS and Android devices; the web version offers limited functionality and requires a mobile app to be installed first. It is the fastest-growing consumer software application in history, gaining over 100 million users in its first five days, surpassing the record previously set by ChatGPT. Its early success was not sustained and the user base of the app plummeted more than 80% to 8 million daily active users by the end of July 2023.
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Screenshot  The Threads account page for Wikipedia | |
Type of site | Social networking platform |
|---|---|
| Available in | 31 languages |
| Area served | Over 100 countries |
| Owner | Meta Platforms |
| URL | threads |
| Registration | Required |
| Users | 130 million MAU (February 2024) |
| Launched | July 5, 2023 |
| Current status | Active |
| Native client(s) on | iOS, Android, Windows |
After Elon Musk's acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram. This feature, known as Instagram Notes, was rolled out in December 2022. The company subsequently began developing a separate app focused on text-based posts. Development on Threads—internally known as "Project 92"—commenced in January 2023, with the platform officially launching on July 5, 2023. Threads immediately became available in 100 countries (out of 193 UN member states), but until December 14, 2023 had delayed its launch in the European Union as it waited for regulatory clarity from the European Commission regarding the service's data collection policies.
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