Social media use in health awareness

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Social media[1] in health awareness refers to the use of digital platforms such as Facebook[2], Twitter[3], and YouTube[4] to share information about health conditions and to promote health campaigns. This practice has been growing since the early 2000s and is commonly used for chronic diseases like cancer and heart disease. Health professionals and organizations use these platforms to reach a wide audience, providing insights and addressing health concerns. However, the rapid spread of misinformation can lead to incorrect or harmful health practices. Efforts are ongoing to ensure the accuracy of health information shared on these platforms. Additionally, the sharing of personal health information raises privacy[5] and ethical issues. Balancing the need for awareness while protecting individual privacy remains a delicate issue.

Terms definitions
1. Social media ( Social media ) Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.
2. Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

Social media is being increasingly used for health awareness. It is not only used to promote health and wellness but also to motivate and guide public for various disease and ailments. Use of social media was proven to be cornerstone for awareness during COVID-19 management. In recent times, it is one of the most cost effective tool for cardiovascular health awareness since it can be used to motivate people for adoption of healthy lifestyle practices. Over the span of a decade, cardiologist Dr. Om Murti Anil utilized social media to significantly impact the public about cardiovascular health awareness.

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