Site retargeting | Solutional Webdesign Antwerpen

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Site retargeting is a digital marketing strategy^[1] that focuses on re-engaging users who have previously visited a website^[8]. It utilizes various platforms such as LinkedIn^[9], Facebook^[5], Twitter^[10], Pinterest^[6], and Google^[11] to run retargeting ads, which are known for their high click-through rates. The retargeting process is vital in delivering personalized content based on user behavior, assisting marketers in tracking the customer^[7] journey and understanding potential customers. It significantly contributes to the business models of social networks and plays a key role in Google’s search engine^[3] and display advertising^[4] network. The importance of site retargeting is evident in the high conversion rates and the significant abandonment rate of online shopping carts. It’s a strategy that many marketing agencies and brands allocate specific budgets for, confirming its crucial role in digital marketing^[2].

Terms definitions

1. ↑ marketing strategy. "Marketing Strategy" is a term that encompasses a company's broad plan for its marketing efforts. It includes mapping out the direction for future planning periods, focusing on customer value, and anticipating growth. This strategic planning aims to bridge the strategic gap for sustainable growth by organizing resources for a competitive edge. A marketing strategy also involves long-range planning to identify new business opportunities and potential threats. It utilizes various components such as pricing, customer service, go-to-market strategy, packaging, and market mapping. Additionally, this strategy uses metrics for tracking performance and strategic analysis to identify the company's current position. It also requires a clear vision and mission statement for the organization. Furthermore, strategic planners use various research tools and analytical techniques to evaluate competitive brand performance. Ultimately, a marketing strategy seeks to obtain a sustainable competitive advantage.

2. ↑ digital marketing. Digital marketing is a comprehensive term that represents the use of digital technologies, primarily the Internet, to promote products or brands. This concept traces back to the 1990s, with significant milestones like the first clickable banner ad and the development of marketing automation. Core strategies in this field include SEO, SEM, content marketing, and social media marketing. Digital marketing also plays a pivotal role in brand awareness, influencing consumer behavior and decision-making. Despite challenges like privacy concerns and the need for platform adaptation, innovative strategies like data-driven advertising and remarketing continue to evolve. This marketing approach also encourages the use of influencers and online channels to enhance brand visibility and engage with consumers effectively. In the modern era, digital marketing is not only about selling products; it's about building a unique brand identity and establishing a strong connection with the audience.

7. ↑ customer.

1 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

2 The primary entity in this text is the 'customer.' A customer is an individual or entity that purchases goods or services from a business. They are crucial participants in the commercial landscape, forming relationships with businesses through transactions. Customers can also be classified as 'clients,' especially when they receive tailored advice or solutions from a business. The term 'client' originates from Latin, implying a sense of leaning or bending towards a business. Customers vary in types - from end customers who directly buy products or services, to industrial customers who incorporate these goods or services into their own offerings. These customers can have different relationships with the business, such as being employers in construction projects. Businesses often segment their customers into different categories, like entrepreneurs or end users, to better understand and serve them. The understanding and management of customer relationships is a critical area of study and practice in business.

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Glossary

Site retargeting (Wikipedia)

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Site retargeting is a display advertising technique used by marketers to display advertising to people who have previously visited their website. The marketer includes a pixel within their webpage which sets a cookie in the user's browser. That cookie allows the marketer to target the website visitor with advertising elsewhere on the internet using retargeting.

A related technique used by retailers involves dynamic creative, which allows the marketer to customize the ad displayed to any site visitor, for example displaying a picture of a product the visitor was viewing earlier, but did not purchase.

Site retargeting is now commonly considered a "standard practice" among digital marketers.

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