Search neutrality | Solutional Webdesign Antwerpen

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Search neutrality is a principle that upholds the need for search engine^[1] results to be presented without any form of bias, being based purely on relevance. This principle is crucial in preventing the manipulation of search results to favor a certain bias. It shares a connection with network neutrality, aiming to secure equal access to internet^[2] services. Implementing search neutrality can be intricate since search engines are designed to deliver relevant results. However, it is viewed as essential in ensuring fairness and objectivity in the digital information landscape. The principle has gained prominence due to legal cases and allegations against search engine giants like Google^[3], accused of unfair competition and bias.

Terms definitions

1. ↑ search engine. A search engine is a vital tool that functions as part of a distributed computing system. It's a software system that responds to user queries by providing a list of hyperlinks, summaries, and images. It utilizes a complex indexing system, which is continuously updated by web crawlers that mine data from web servers. Some content, however, remains inaccessible to these crawlers. The speed and efficiency of a search engine are highly dependent on its indexing system. Users interact with search engines via a web browser or app, inputting queries and receiving suggestions as they type. The results may be filtered to specific types, and the system can be accessed on various devices. This tool is significant as it allows users to navigate the vast web, find relevant content, and efficiently retrieve information.

2. ↑ internet. The Internet is a global system of interconnected computer networks that use standardized communication protocols, primarily the TCP/IP, to link devices worldwide. Originating from the term 'internetted' used in 1849, the term 'Internet' was later used by the US War Department in 1945. Its development began with computer scientists creating time-sharing systems in the 1960s and further progressed with the establishment of ARPANET in 1969. The Internet is self-governed, without a central authority, and its principal name spaces are administered by the Internet Corporation for Assigned Names and Numbers (ICANN). It has significantly transformed traditional communication media and has grown exponentially over the years, with internet users increasing 20% to 50% annually. In 2019, over half of the world population used the Internet. The Internet protocol suite, which includes TCP/IP and four conceptual layers, guides internet packets to their destinations. Essential services like email and Internet telephony operate on the Internet. The World Wide Web, a global collection of interconnected documents, is a key component of the Internet.

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Glossary

Search neutrality (Wikipedia)

Search neutrality is a principle that search engines should have no editorial policies other than that their results be comprehensive, impartial and based solely on relevance. This means that when a user types in a search engine query, the engine should return the most relevant results found in the provider's domain (those sites which the engine has knowledge of), without manipulating the order of the results (except to rank them by relevance), excluding results, or in any other way manipulating the results to a certain bias.

Search neutrality is related to network neutrality in that they both aim to keep any one organization from limiting or altering a user's access to services on the Internet. Search neutrality aims to keep the organic search results (results returned because of their relevance to the search terms, as opposed to results sponsored by advertising) of a search engine free from any manipulation, while network neutrality aims to keep those who provide and govern access to the Internet from limiting the availability of resources to access any given content.

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