Outline of marketing | Solutional Webdesign Antwerpen

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Marketing is a multifaceted business practice dedicated to promoting goods, services, or ideas and driving customer engagement^[1]. Its core concept lies in understanding consumer^[6] needs and wants, and building relationships between consumers and organizations. This process involves various actors such as sales^[7] personnel and influencers, who use platforms like social media^[5] to expand their influence. Marketing also encompasses strategies that involve value creation through innovation and product design^[3] and relies heavily on research to understand the market environment^[2]. Product development is another key aspect, with models to understand adoption rates and laws in place for legal protection. Lastly, strategic market management plays a crucial role in marketing, with tools like SWOT analysis^[4] aiding in making strategic decisions. Marketing is a continuously evolving field, with academic research providing valuable insights.

Terms definitions

1. ↑ customer engagement.

1 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.

2 Customer engagement is a term that encapsulates the interaction and involvement of consumers with a company or brand. This concept, which was defined by various organizations between 2006 and 2008, can be seen in both online and offline settings and has a significant impact on marketing practices. It involves the co-creation of personalized experiences, with key dimensions including immersion, passion, and activation. However, ethical concerns can arise, particularly with regards to maximizing user engagement. Technology plays a vital role in this process, fostering an interactive culture and facilitating connections between consumers and organizations. Customer engagement is also heavily influenced by social media platforms, where content and influencer activity can drive engagement strategies. Measurement metrics are crucial in assessing customer engagement, with likes, replies, and retweets on Twitter being examples of this. This complex interaction between businesses and customers ultimately aims to foster loyalty and long-term relationships.

2. ↑ market environment. The Market Environment is a broad concept incorporating all the external and internal factors that influence a company's marketing decisions. Internal factors include various departments like management, finance, research and development, purchasing, and accounting, that shape the company's individuality. Conversely, the external factors consist of components outside the organization, such as customers, partners, and competitors, which form the micro-environment, and larger societal forces like demography, economy, technology, politics, and culture, known as the macro-environment. Companies perform Market Environment Analysis by using tools like PEST and SWOT to understand these influences better. They also engage in activities such as market-scanning and market-shaping to monitor and actively shape the market conditions, respectively, for gaining a competitive advantage.

Outline of marketing (Wikipedia)

The following outline is provided as an overview of and topical guide to marketing:

Marketing – social and managerial processes by which products, services, and value are exchanged in order to fulfill individuals' or groups' needs and wants. These processes include, but are not limited to, advertising, promotion, distribution, and product management.

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