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Music on Hold (MOH) is a service initiated by Alfred Levy in 1962, which involves playing music to callers put on hold during phone calls. Often incorporated into business telephone systems, MOH equipment supports various formats like CDs, MP3 files, and even cassette tapes. The music can range from local radio stations to custom-designed MOH, reflecting the brand^[2]’s identity. It’s noted for enhancing the caller’s experience, with studies indicating that callers prefer music over silence. MOH is considered a significant industry, with over 300 vendors generating custom content. However, it’s also subject to copyright^[1] laws, requiring permissions for use. These laws protect both musical compositions and recordings, with enforcement by performance rights societies.

Terms definitions

1. ↑ copyright. Copyright is a legal term that provides the creator of an original work exclusive rights to its use and distribution, typically for a limited period of time. This concept originated in England, with the passage of the Licensing of the Press Act in 1662 and the Statute of Anne in 1710. Over the centuries, copyright laws have evolved significantly, with international treaties and conventions such as the Berne Convention and the Universal Copyright Convention standardizing these rights globally. Copyright applies to a wide variety of creative expressions including literary works, music, films, choreography, paintings, software, broadcasts, and designs. It is important to note that copyright protection requires a minimal level of originality and typically expires after a set period of time.

2. ↑ brand. A brand is a distinct identity that differentiates one product or service from others. Originating from a practice of marking livestock in ancient times, brands have evolved to convey information about origin, quality, and value. Today, a brand is more than just a name or logo—it encompasses various elements like design, slogan, core values, and personality traits that resonate with consumers. The concept of brand management has also emerged, focusing on building, maintaining, and aligning the organization with the brand. The effectiveness of a brand is often measured by its awareness and recognition among consumers. Brands communicate with their audience through various channels like advertising, promotions, direct marketing, and public relations, aiming to create emotional connections and loyalty. Ultimately, a successful brand can drive sales, enhance customer loyalty, and set a product apart in the marketplace.

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Glossary

Music on hold (Wikipedia)

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Music on hold (MOH) is the business practice of playing recorded music to fill the silence that would be heard by telephone callers who have been placed on hold. It is especially common in situations involving customer service.

Music on hold is sometimes referred to as phone on hold, message on hold, on hold messaging, or hold music.

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