Mediatization is a complex concept that doesn’t have a single universally agreed upon definition. Introduced by Ernst Manheim in 1933, the term ‘Mediatisierung’ was further used and developed by thinkers such as Jürgen Habermas, Kent Asp, and Marshall McLuhan. Mediatization refers to the process through which society progressively becomes dependent on media and technology[1]. This dependence influences various aspects of life including politics, culture, and social interactions. The concept also examines how media technology extends communication, substitutes other activities, and forces adaptation to its system. Mediatization also investigates the impact of media on societal changes, content diversity, and the psychological effect of media content on audiences. The study of mediatization provides valuable insights into the transformation of modern society and the role media plays in it.
Mediatization (or medialization) is a method whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is a process of change or a trend, similar to globalization and modernization, where the mass media integrates into other sectors of the society. Political actors, opinion makers, business organizations, civil society organizations, and others have to adapt their communication methods to a form that suits the needs and preferences of the mass media. Any person or organization wanting to spread messages to a larger audience have to adapt their messages and communication style to make it attractive for the mass media.
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