Media transparency is a principle that emphasizes the open and accountable exchange of information, particularly in relation to news content. It’s a crucial issue for journalists and media outlets worldwide because it can be compromised by pressures from advertisers, publishers, and other influential entities. Achieving media transparency requires a variety of information sources, established delivery methods, and clear disclosure of funding. Modern technologies, like Information and Communication Technologies (ICTs), significantly enhance media transparency by providing more accessible and diverse channels for information dissemination. The principle of media transparency also extends to the realms of government and society, where it acts as a vital tool against corruption and aids in promoting social and economic development. Despite its importance, media transparency faces numerous challenges, including propaganda, bribery, and corruption, all of which can lead to biased reporting and unethical practices. Therefore, adherence to media ethics[1] and the fostering of public trust are essential components in maintaining and enhancing media transparency.
Media transparency, also referred to as transparent media or media opacity, is a concept that explores how and why information subsidies are being produced, distributed and handled by media professionals, including journalists, editors, public relations practitioners, government officials, public affairs specialists, and spokespeople. In short, media transparency reflects the relationship between civilization and journalists, news sources and government. According to a textual analysis of “Information Subsidies and Agenda Building: A Study of Local Radio News”, an information subsidy is defined as “any item provided to the media in order to gain time or space” (Burns, 1998). In order to understand media transparency, one must gain an understanding of the different aspects in which media transparency is researched, understood, and explored. The following page will attempt to examine media transparency as it has grown and how it affects the modern world.