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A media proprietor is a person or entity that owns and controls media outlets such as newspapers, radio stations, television^[1] networks, film studios, and online platforms. They emerged during the 19th century with the rise of mass-circulation newspapers and expanded their reach in the 20th century. The term ‘press baron’ evolved into ‘media baron’ and ‘media mogul’ to reflect this change. Media proprietors often assert editorial independence and claim unbiased reporting. However, concerns have been raised about the impact of concentrated ownership on editorial freedom, media content, and public opinion. They play a significant role in shaping public discourse^[2] and political agendas, thereby reflecting or challenging societal norms and values. The influence of media proprietors extends to social networking services like Facebook^[3], which are increasingly considered media companies.

Terms definitions

1. ↑ television. Television is a technology that transmits visual and audio images. The term comes from Ancient Greek and Latin, meaning 'far sight.' First used in 1900 by Constantin Perskyi, it was known as 'telephote' and 'televista' in early proposals. Television evolved from the mechanical scanning of images, with the Nipkow disk, patented in 1884, playing a crucial role. Initially, TV signals were transmitted through terrestrial broadcasting, but now include coaxial cable, optical fiber, satellite systems, and the internet. Television sets have internal electronic circuits, including a tuner for receiving signals. Without a tuner, it's a video monitor. Color broadcasting was introduced in the mid-1960s, and now, there are smart TVs with internet connectivity. Today, 79% of households worldwide own a television, with major manufacturers producing smart TVs.

2. ↑ discourse. Discourse, the primary subject of this text, is a term used in social sciences to describe formal discussions or debates on a specific topic. It encompasses the language expressions, conversations, and written texts that shape our understanding of societal structures. Discourse is deeply linked to power dynamics and plays a significant role in shaping reality. There are several theoretical frameworks that shed light on discourse, including modernism, structuralism, poststructuralism, and Foucault's discourse theory. Different types of discourse analysis, such as critical, conversation, and Foucauldian discourse analysis, help us understand communication patterns and societal structures. The study of discourse has wide applications across various fields including sociology, environmental policy, and cultural studies, and has profound implications on gendered discourses and societal norms. Renowned scholars like James P. Gee, Robert Stalnaker, and Peter Pagin have contributed significantly to discourse analysis. Discourse research is highly relevant in social sciences and informs our understanding of language, identity, and power structures.

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Media proprietor (Wikipedia)

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A media proprietor, also called a media executive, media mogul or media tycoon, is an entrepreneur who controls any means of public or commercial mass media, through the personal ownership or holding of a dominant position within a media conglomerate or enterprise. Those with significant control of a large media-based forum may also be called a business magnate. Since the advent of social media, influencers and entertainers who have garnered large followings on platforms have also been considered media proprietors.

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