Media manipulation | Solutional Webdesign Antwerpen

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Media manipulation is a multifaceted term that encompasses a variety of tactics used to shape or control public opinion. It involves techniques such as advertising^[1], hoaxing, propagandizing, psychological warfare, and various forms of digital manipulation. The primary purpose is to influence an audience’s perceptions or behaviors, often for political, economic, or personal gain. This influence can be exerted through various media forms, including television^[3], websites, mobile applications, billboards, and social media^[2]. Furthermore, media manipulation can be employed by a wide range of entities, from businesses and governments to individuals. The tactics used can range from the subtle, such as selective presentation of facts or the use of emotionally charged language, to the overt, such as spreading false information or altering visual content. It’s a concept that requires keen attention due to its potential impact on society.

Terms definitions

1. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

2. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

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Glossary

Media manipulation (Wikipedia)

This article's tone or style may not reflect the encyclopedic tone used on Wikipedia. See Wikipedia's guide to writing better articles for suggestions. (October 2022) (Learn how and when to remove this template message)

Media manipulation refers to orchestrated campaigns in which actors exploit the distinctive features of broadcasting mass communications or digital media platforms to mislead, misinform, or create a narrative that advance their interests and agendas.

In practice, media manipulation tactics may include the use of the use of rhetorical strategies including logical fallacies, deceptive content like disinformation, and propaganda. techniques, and often involve the suppression of information or points of view by crowding them out, by inducing other people or groups of people to stop listening to certain arguments, or by simply diverting attention elsewhere. In Propaganda: The Formation of Men's Attitudes, Jacques Ellul writes that public opinion can only express itself through channels which are provided by the mass media of communication – without which there could be no propaganda. It is used within public relations, propaganda, marketing, etc. While the objective for each context is quite different, the broad techniques are often similar.

As illustrated below, many of the more modern mass media manipulation methods are types of distraction, on the assumption that the public has a limited attention span.

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