Media franchise | Solutional Webdesign Antwerpen

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A media franchise is a collection of related creative works, such as films, books, video games, and so on, that are marketed and derived from a single original work. It often involves the use of cross-marketing across various mediums, known as a transmedia franchise, with the aim of increasing profits through diversity. They frequently have devoted fan bases, which interact across these different mediums. A crucial aspect of media franchises is the concept of canon vs non-canon content. It refers to elements that are considered part of the official storyline or universe. Japanese media franchises have greatly contributed to the global popularity of this concept, with a strategy that disperses content across various mediums. Over time, franchises have evolved, extending beyond the original media to different forms like spin-offs, adaptations, theme parks, and more. This evolution enhances the brand^[1]’s identity and provides fans with immersive experiences.

Terms definitions

1. ↑ brand. A brand is a distinct identity that differentiates one product or service from others. Originating from a practice of marking livestock in ancient times, brands have evolved to convey information about origin, quality, and value. Today, a brand is more than just a name or logo—it encompasses various elements like design, slogan, core values, and personality traits that resonate with consumers. The concept of brand management has also emerged, focusing on building, maintaining, and aligning the organization with the brand. The effectiveness of a brand is often measured by its awareness and recognition among consumers. Brands communicate with their audience through various channels like advertising, promotions, direct marketing, and public relations, aiming to create emotional connections and loyalty. Ultimately, a successful brand can drive sales, enhance customer loyalty, and set a product apart in the marketplace.

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Glossary

Media franchise (Wikipedia)

A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program or a video game. Bob Iger, chief executive of the Walt Disney Company, defined the word franchise as "something that creates value across multiple businesses and across multiple territories over a long period of time".

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