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Media ecology is a field of study that explores the impact of media, communication technology^[2], and broadcasting^[1] on human environments. The term was first coined by Neil Postman in 1968, building on the theoretical concepts proposed by Marshall McLuhan in 1964. Media ecology investigates how these communication media influence our perception, understanding, and behavior. It suggests that media serve as extensions of human senses, playing a crucial role in driving societal change. This study gives importance to the medium used to convey a message, considering it as significant as the message itself. By viewing environments as complex message systems, media ecology examines the interaction between society and media, and how this relationship affects society’s structure, content, and progress.

Terms definitions

1. ↑ broadcasting. Broadcasting, a key aspect in the realm of communication, has a rich and diverse history. It began with the transmission of telegraph signals over airwaves using Morse code, evolving into wireless communication and commercial radio broadcasting for news and entertainment. Broadcasting methods have advanced over the years, from central high-powered towers transmitting electromagnetic waves to receivers, to the digital age of streaming services. This influential technology plays an essential role in disseminating information and entertainment, shaping society, culture, and communication. Broadcasting encompasses various methods like radio, television, and internet streaming, and different types of services, such as public, community, and commercial. Technological advances have transformed the industry, with the internet and mobile devices making broadcasting more accessible globally.

2. ↑ technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

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Glossary

Media ecology (Wikipedia)

Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

Ecology in this context refers to the environment in which the medium is used – what they are and how they affect society. Neil Postman states, "if in biology a 'medium' is something in which a bacterial culture grows (as in a Petri dish), in media ecology, the medium is 'a technology within which a [human] culture grows.'" In other words, "Media ecology looks into the matter of how media of communication affect human perception, understanding, feeling, and value; and how our interaction with media facilitates or impedes our chances of survival. The word ecology implies the study of environments: their structure, content, and impact on people. An environment is, after all, a complex message system which imposes on human beings certain ways of thinking, feeling, and behaving."

Media ecology argues that media act as extensions of the human senses in each era, and communication technology is the primary cause of social change. McLuhan is famous for coining the phrase, "the medium is the message", which is an often-debated phrase believed to mean that the medium chosen to relay a message is just as important (if not more so) than the message itself. McLuhan proposed that media influence the progression of society, and that significant periods of time and growth can be categorized by the rise of a specific technology during that period.

Additionally, scholars have compared media broadly to a system of infrastructure that connect the nature and culture of a society with media ecology being the study of "traffic" between the two.

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