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Media activism^[4] refers to the use of media and communication technologies for social and political movements. It involves leveraging various forms of media, including social media^[1] platforms like Facebook^[2] and Twitter^[5], live streaming applications, and messaging apps to bypass censorship, facilitate communication, and coordinate movements. Media activism has been instrumental in organizing global political and social movements, with notable examples including the Arab Spring and Occupy Wall Street. It plays a significant role in shaping public discourse^[3], empowering individuals, and advocating for social justice causes. With the advent of digital communication, media activism transcends borders, enabling international campaigns and raising global awareness on various issues. Despite challenges such as censorship and limited press freedoms in some regions, it continues to evolve, addressing economic inequality, critiquing governments, and amplifying marginalized voices.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ Facebook ( Facebook ) Facebook, now known as Meta Platforms, is a major internet company that started as a social networking platform. Founded by Mark Zuckerberg in 2004, Facebook expanded rapidly from Harvard to other universities and later to the general public, becoming a global phenomenon. It is known for its user-friendly interface and various features such as Groups, the Developer Platform, and Facebook Dating. Despite facing criticism for issues like privacy breaches and the spread of fake news, Facebook has remained a dominant player in the online world. It has made significant strides in the field of technology, including the development of its unique data storage system, the use of PHP for its platform, and the launch of the Hack programming language. In recent years, the company has shifted its focus to the metaverse, a virtual reality space where users can interact with a computer-generated environment.

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Glossary

Media activism (Wikipedia)

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Media activism is a broad category of activism that utilizes media and communication technologies for social and political movements. Methods of media activism include publishing news on websites, creating video and audio investigations, spreading information about protests, or organizing campaigns relating to media and communications policies.

Media activism is used for many different purposes. It is often a tool for grassroots activists and anarchists to spread information not available via mainstream media or to share censored news stories. Certain forms of politically motivated hacking and net-based campaigns are also considered media activism. Typically, the purpose of media activism is to spread awareness through media communications which sometimes leads to action.

Media activism gives disadvantaged groups the ability to have their own voices heard and organize in bigger groups allowing for more autonomise activism to enact social change. As well as disadvantaged communities, media activism allows younger generations to have a voice in situations where legally they cannot - for example when they are too young to vote. The internet allows for these individuals to avoid feeling helpless when they cannot vote. This is a free way for leaders to organize and allows more individuals interested in engaging with certain movements online rather than in person to speak up. On the other hand, this is also a common form of activism for celebrities to use and there is debate on how effective it really is. One criticism of Media Activism is that since everyone has a voice radicals sound as loud as the average whether it’s one person or not which can undermine the movement entirely.

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