Market analysis | Solutional Webdesign Antwerpen

ALLE 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Market analysis is a strategic evaluation method used by businesses to understand the complexities of a specific market. It breaks down the market into segments, allowing for a more focused approach towards individualized products and services, in light of increasing competition and saturated consumption. Crucial to this analysis are factors such as market size, determined by volume and potential, along with market trends that showcase movement over time. It includes an assessment of opportunities and threats that may impact future market attractiveness. Market analysis also considers market opportunities, which are ways to better meet market needs than competitors. It’s a key tool in sales^[2] forecasting, market research^[1], and forming marketing strategies. Understanding the process and techniques used in market analysis is vital for analysts and managers alike.

Terms definitions

1. ↑ market research. Market Research is a systematic process of gathering, analyzing, and interpreting information about a specific market or sector. Its origin can be traced back to the 1930s, influenced greatly by Daniel Starch's work during the 1920s. The concept grew as advertisers recognized the significance of demographic data, and the Gallup Organization pioneered the public opinion poll. Today, it's a crucial tool for funding research and it emphasizes inclusive research design. Market research uses primary and secondary methods to collect data on various market aspects like segmentation, trends, and brand perception. It also plays a vital role in international markets, especially with the rise of internet and social media platforms. Additionally, it's applied in various sectors such as business planning, advertising, and the film industry. This process, while indispensable, also raises important ethical and psychological considerations, especially in terms of data collection, user privacy, and workforce well-being.

2. ↑ sales. Sales is a key aspect of business operations that pertains to the selling of goods or services at a defined cost. This process entails the transfer of ownership and agreement on a price. In countries with common law, sales are typically regulated by commercial codes. The individuals involved in executing sales are referred to as salespersons, who play a specialized role in the sales process. Sales is generally seen as the final stage of marketing, implementing the plan into action. It requires persuasion and effort to bring resources into a company. Sales are considered an output of a larger system within an organization, with the sales and marketing processes supplying inputs and outputs to each other. This process is often integrated within the larger business structure in large corporations, with multiple teams focusing on driving profits and success.

Verwante artikelen:

Glossary

Market analysis (Wikipedia)

A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and thus in turn of the global environmental analysis. Through all of these analyses the strengths, weaknesses, opportunities and threats (SWOT) of a company can be identified. Finally, with the help of a SWOT analysis, adequate business strategies of a company will be defined. The market analysis is also known as a documented investigation of a market that is used to inform a firm's planning activities, particularly around decisions of inventory, purchase, work force expansion/contraction, facility expansion, purchases of capital equipment, promotional activities, and many other aspects of a company.

" Terug naar Woordenlijst Index