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International Data Group (IDG) is a prominent media, events, and research company that was established in 1964 by Patrick Joseph McGovern. Over the years, IDG has become a leading voice in the technology^[3] sector, serving a wide range of audiences and clients worldwide. The company has launched multiple successful publications such as Computerworld and MacWorld, and has also introduced innovative products and services, including market intelligence^[1] and advisory services through its division, IDC. As a pioneer in technology marketing, IDG has hosted significant events like the IDG DEMO Conference and has developed influential advertising^[2] tools. Today, IDG is owned by Blackstone Inc. and continues to evolve, providing valuable insights and content for technology professionals and enthusiasts alike.

Terms definitions

1. ↑ market intelligence. Market Intelligence is a strategic tool employed by businesses and organizations to comprehend the intricacies of the market they operate within. It is the practice of gathering and analyzing data related to markets, customers, competitors, and other external factors. The process involves a systematic approach including information acquisition, analysis, and activation. The collected data, sourced from both internal and external entities, is then validated, processed, and communicated within the organization. Market Intelligence plays a crucial role in aiding strategic decision-making, identifying potential risks, and enhancing product development. It also helps businesses understand market trends, customer preferences, and competitor strategies. Despite certain challenges such as data accuracy and information overload, it offers significant benefits including competitive advantages and fostering innovation. Future trends suggest an increasing reliance on AI, machine learning, and predictive analytics in Market Intelligence.

2. ↑ advertising. Advertising is a form of communication used to inform or persuade an audience, often with the goal of selling a product or service. Its history dates back to ancient civilizations, where Egyptians used papyrus for sales messages, and wall paintings were used in ancient Asia, Africa, and South America for promotional purposes. The medium evolved over time, from print in newspapers to audio-visual and digital mediums, with the rise of mass media and technological advancements. Advertising strategies can vary, aiming to raise awareness or drive sales, and can target different audiences on a local, national, or global scale. Various methods include print, radio, web banners, and television ads, among others. New trends have emerged in the advertising business models, like guerrilla marketing and interactive ads. The role of women in advertising has also been notable, with their insights being valued due to their purchasing power.

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Glossary

International Data Group (Wikipedia)

International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.'s mission is centered around supporting the technology industry through research, data, marketing technology, and insights that help create and sustain relationships between businesses.

International Data Group

Founded	1964; 60 years ago (1964)
Founders	Patrick Joseph McGovern
Headquarters	Needham, Massachusetts , United States
Area served	Worldwide
Owner	Blackstone Inc.
Website	idginc.com

IDG, Inc. is wholly owned by Blackstone and is led by Genevieve Juillard, who was appointed CEO of the company in 2023. Juillard serves on IDG, Inc.'s leadership team along with IDC President Crawford Del Prete and IDG, Inc.'s Chief Financial Officer Tiziana Figliolia.

IDG, Inc. is headquartered in Needham, Massachusetts and is parent company to both International Data Corporation (IDC) and Foundry (formerly IDG Communications).

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