Interactivity | Solutional Webdesign Antwerpen

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Interactivity is a term used to describe the symbiosis between humans and technology^[1], or humans and other humans, through exchange of information. This concept is fundamental in various fields such as human communication, computing science, web design, and artifact communication. It includes human interactions like exchanging messages and understanding body language. In the technology realm, interactivity implies how systems like computers respond to human actions and tasks. For example, a website^[2] might have features like hyperlinks and multimedia displays to facilitate user interaction. In artifact communication, interactivity is the relationship between the user and the functionality of the artifact. Therefore, interactivity is a central component in creating a dynamic exchange of information in both human and technological interactions.

Terms definitions

1. ↑ technology. Technology, derived from the Greek words meaning craft and knowledge, is a broad term that refers to the tools, machines, and systems developed by humans to solve problems or fulfill objectives. Originating with primitive tools like stone axes and the discovery of fire, technology has evolved significantly throughout human history. It has been instrumental in different eras, from the invention of the wheel and advanced irrigation systems in ancient civilizations to the birth of universities and printing press during the medieval and Renaissance periods. The Industrial Revolution in the 18th century marked a significant shift in mass production and innovation, giving rise to modern technologies like electricity, automobiles, and digital communication platforms. Today, technology is integral to various aspects of life and society, driving economic growth and societal change, while also raising concerns about security, privacy, and environmental impacts. The future of technology is expected to bring even more advancements, with the rise of artificial intelligence predicted to have significant implications for the job market.

2. ↑ website. This text primarily discusses the concept of a 'Website'. A website is a collection of interconnected web pages, usually including a homepage, located on the same server and prepared and maintained as a collection of data by a person, group, or organization. Websites are a cornerstone of the internet, serving as hubs for information, commerce, communication, and entertainment. They can have various forms such as business sites, gaming sites, academic platforms, or social networking sites. Websites have evolved over time, from text and static images to dynamic, interactive multimedia platforms. The development and functionality of websites are governed by web standards set by the World Wide Web Consortium (W3C). Websites are also influenced by advancements in web server technology and design principles such as responsive design.

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Interactivity (Wikipedia)

Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but most definitions are related to interaction between users and computers and other machines through a user interface. Interactivity can however also refer to interaction between people. It nevertheless usually refers to interaction between people and computers – and sometimes to interaction between computers – through software, hardware, and networks.

Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels:

Not interactive, when a message is not related to previous messages.
Reactive, when a message is related only to one immediately previous message.
Interactive, when a message is related to a number of previous messages and to the relationship between them.

One body of research has made a strong distinction between interaction and interactivity. As the suffix 'ity' is used to form nouns that denote a quality or condition, this body of research has defined interactivity as the 'quality or condition of interaction'. These researchers suggest that the distinction between interaction and interactivity is important since interaction may be present in any given setting, but the quality of the interaction varies from low and high.

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