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Google^[5] Penguin is a significant update to Google’s search engine^[2] algorithm^[4] designed to penalize websites that use manipulative techniques to achieve high search rankings. Launched in 2012, it specifically targets websites with doorway pages and those not adhering to Google’s guidelines. Google Penguin has seen several updates, the most notable being Penguin 4.0 in 2016, which became part of Google’s core algorithm and operates in real-time. This latest update assesses websites based on individual URL^[6] merits and discredits bad links rather than demoting entire websites. Google provides recovery measures for affected websites, including a feedback form, and recommends building good links while removing bad ones for the best results. Google Penguin plays a key role in Google’s broader algorithm updates, along with Google Panda^[3], Google Hummingbird^[1], RankBrain, and Mobilegeddon.

Terms definitions

1. ↑ Google Hummingbird ( Google Hummingbird ) Google Hummingbird is a search algorithm introduced by Google in September 2013. This tool is significant because it was the first major update since the Caffeine upgrade in 2010. Hummingbird's name is indicative of its speed and accuracy. It's designed to focus on the context of words in a search query, understanding the relationships between keywords to deliver more relevant and human-like search results. This algorithm doesn't just match pages based on individual words, but on their meaning, emphasizing page content and authority. This change affected search engine optimization practices, promoting natural language use, technical features, high-quality content, long-tailed keywords, synonyms, and effective use of on-page elements.

2. ↑ search engine. A search engine is a vital tool that functions as part of a distributed computing system. It's a software system that responds to user queries by providing a list of hyperlinks, summaries, and images. It utilizes a complex indexing system, which is continuously updated by web crawlers that mine data from web servers. Some content, however, remains inaccessible to these crawlers. The speed and efficiency of a search engine are highly dependent on its indexing system. Users interact with search engines via a web browser or app, inputting queries and receiving suggestions as they type. The results may be filtered to specific types, and the system can be accessed on various devices. This tool is significant as it allows users to navigate the vast web, find relevant content, and efficiently retrieve information.

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Glossary

Google Penguin (Wikipedia)

Google Penguin was a codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, as of 2013, Google announced all updates to the Penguin filter to the public.

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