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Digital media refers to any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified, and distributed on digital electronics devices. Digital media encompasses a wide range of items including software, digital images, digital videos, video games, web pages, and websites. It came to prominence with the rise of digital computers which enabled the binary representation of data. Over the years, digital media has evolved, causing significant societal and cultural shifts. It has also impacted various industries such as journalism, publishing, education, and entertainment. Additionally, digital media has given rise to new trends and legal challenges, especially in terms of copyright^[2] laws. The consumption of digital media has rapidly increased with growing internet^[3] access and the rise of social media^[1] platforms.

Terms definitions

1. ↑ social media. Social media is a broad term encompassing a variety of digital tools and platforms that facilitate the sharing of information and the creation of virtual communities. Emerging from early systems like PLATO and ARPANET, it has evolved into modern platforms like Facebook and Twitter. These platforms offer unique features that differentiate them from traditional media, including the ability for users to generate content and engage in dialogic communication. They cater to over 100 million users globally and offer different forms of services, such as messaging apps and collaborative content creation platforms. The use of social media has far-reaching impacts on individuals, society, and businesses, influencing everything from marketing practices to political processes. However, it's also associated with ethical concerns, such as the spread of misinformation and potential addiction.

2. ↑ copyright. Copyright is a legal term that provides the creator of an original work exclusive rights to its use and distribution, typically for a limited period of time. This concept originated in England, with the passage of the Licensing of the Press Act in 1662 and the Statute of Anne in 1710. Over the centuries, copyright laws have evolved significantly, with international treaties and conventions such as the Berne Convention and the Universal Copyright Convention standardizing these rights globally. Copyright applies to a wide variety of creative expressions including literary works, music, films, choreography, paintings, software, broadcasts, and designs. It is important to note that copyright protection requires a minimal level of originality and typically expires after a set period of time.

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Digital media (Wikipedia)

In mass communication, digital media is any communication media that operates in conjunction with various encoded machine-readable data formats. Digital content can be created, viewed, distributed, modified, listened to, and preserved on a digital electronic device, including digital data storage media (in contrast to analog electronic media) and digital broadcasting. Digital is defined as any data represented by a series of digits, and media refers to methods of broadcasting or communicating this information. Together, digital media refers to mediums of digitized information broadcast through a screen and/or a speaker. This also includes text, audio, video, and graphics that are transmitted over the internet for viewing or listening to on the internet.

Digital media platforms, such as YouTube, Vimeo, and Twitch, accounted for viewership rates of 27.9 billion hours in 2020. A contributing factor to its part in what is commonly referred to as the digital revolution can be attributed to the use of interconnectivity.

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