Common Sense Media is an American non-profit organization that was established in 2003 by Jim Steyer. The organization focuses on providing parents, educators, and young people with reliable information, education, and an independent voice to foster a world in which media and technology[1] benefit children. It offers reviews and age-appropriate guidance for various forms of media including movies, TV shows, books, video games, and websites. The organization also partners with major media companies like Netflix, Disney, and Google[2], and operates its unique rating system. Additionally, it offers educational programs to promote internet[3] safety and digital literacy. In terms of policy influence, Common Sense Media has been active in advocating for educational technology funding, online privacy[4], and digital rights. The organization also conducts research on the impact of media on child and adolescent health, and has been instrumental in highlighting issues related to body image among children and teens.
Common Sense Media (CSM) is an American nonprofit organization that reviews and provides ratings for media and technology with the goal of providing information on their suitability for children. It also funds research on the role of media in the lives of children and advocates publicly for child-friendly policies and laws regarding media.
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| Company type | Nonprofit organization |
|---|---|
| Genre | Lobbying Advocacy Research Entertainment Reviews Parenting Education |
| Founded | 2003 |
| Founder | James P. Steyer (CEO) |
| Headquarters | , United States |
| Revenue | US$25,452,329 (2018) |
| Website | commonsensemedia |
Founded by Jim Steyer in 2003, Common Sense Media reviews and allows users to review also, divided into adult and child sections. It has reviews of books, films, television shows, video games, apps, websites, podcasts, and YouTube channels and rates them in terms of age-appropriate educational content, such as "positive role models", "positive messages", diverse representation, "violence and scariness", "sexual content", "language", "consumerism" and more, for families and caregivers making media choices for their children. They have also developed a set of ratings to evaluate apps, games, and websites used in a learning environment.
Donations from foundations and individuals and fees from media partners finance Common Sense Media. Today, the organization distributes its content to more than 100 million US homes via partnerships with a variety of media and tech companies. Common Sense Media describes itself as "the nation's largest membership organization dedicated to improving kids' media lives". By 2016, the organization had over 65 million unique users and worked with more than 275,000 educators across the United States. Common Sense serves over 100 million users a year. In 2016, Charlie Rose reported that Common Sense Media was the United States' largest non-profit dedicated to children's issues.
In August 2020, CSM announced the formation of a for-profit subsidiary, Common Sense Networks, to create and distribute original media targeted at children. Common Sense Networks then announced an OTT platform named Sensical, which launched June 29, 2021.
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